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THE INVENTOR'S BIBLE: HOW TO MARKET AND LICENCE YOUR BRILLANT IDEASDOCIE R.L.wydawnictwo: TEN SPEED PRESS , rok wydania 2010, wydanie IIIcena netto: The Definitive Guide for Inventors Table of Contents Forewerd xiii Introduction 1 The Climate for Independent Inventors 2 Why Did I Write This Book? 3 What Is in This Book? 3 The Meaning of Success 4 Case Study: An Automotive Accessory (Part 1) 6 Chapter 1 Commercialization 101 11 Moving from the Drafting Table to the Store Shelf The Dilemma of Perceived Value 11 Is the Clock Ticking? 13 Prototype, Patent, or Market: Which to Do First? 13 Research Your Industry: The Real First Step 14 Is Licensing Your Invention the Way to Go? 16 Marketability versus Licensability 19 What Do You Have That You Can License? 20 Whom Can You License To? 22 So What Does It Take? 23 Keep It in Perspective 24 Case Study: Tire Technology 25 Chapter2 Timing Is (Almost) Everything 31 Formulating Your Patent Strategy and Protecting What's Yours Just What Is a Patent? 32 How Necessary Is a Patent? 32 Safeguarding Your Proprietary Property 32 Patent Searches 34 Provisional Applications 39 Shop Rights for Employers and Institutions 40 Patent Partners 42 Some Strategies for Patent Holders 44 Foreign Patenting 46 Case Study: An Automotive Accessory (Part 2) 47 Chapter 3 Merket and Industry Research 51 Your Ticket to Free Expert Advice and Lasting Business Relationships Just Talk to People 51 Market Position 55 The Consumer Product Pipeline 56 Pull-Through Sales 61 Mail-Order Markets 62 Interviewing for Industrial Inventions 64 Trade Associations 66 Trade Shows: What's in Them for You? 67 Test Marketing 74 Why Interviewing Works 78 Anticipated Costs and Timetable 78 What's Next? 79 Case Study: An Automotive Accessory (Part 3) 80 Chapter 4 Time To Pickthe Lineup 83 Qualifying and Contacting Appropriate Licensees The Smooth Success 84 Picking the Lineup 86 Making Contact 90 What Decision Makers Can Tell You 91 Disclosure Agreements 97 Your Own Disclosure Agreement 99 Patent Strategy, Continued 104 Your Next Steps 105 Case Study: The Picture Perfect Deal? (Part 1) 107 Chapter 5 The Plan Comes Together 113 Submitting to Companies and Forming a Commercialization Strategy A Few Words about Strategy 113 What to Submit 115 Initial Responses from Key Decision Makers 118 Determining Your Invention's Market Value 120 Foreign Licensing and Patenting 124 Structuring a Licensing Deal 126 Joint Venture Opportunities 128 Life after Rejection 130 Case Study: The Picture Perfect Deal? (Part 2) 133 Chapter 6 Brass tacks 145 Negotiating Your Compensation and Other Contract Terms Royalties 146 Some Thoughts on Negotiating 147 The License Contract 148 Negotiating Contract Terms 149 Contract Terms 151 Other Terms 167 Who Will Determine the Terms and Conditions? 169 Case Study: An Automotive Accessory (Part 4) 171 Chapter 7 Victory Through Teamwork 175 When to Use Professional Help and How to Find the Best Help with Patents 175 Help with Commercializing Your Invention 177 Help with Patent Infringement 180 Case Study: An Automotive Accessory (Part 5) 186 Conclusion: The End of The Rainbow 195 Afterword: The Future for Inventor's Agents 197 Appendices 199 Appendix A General Information Concerning Patents 199 Appendix B Patent and Trademark Depository Libraries 216 Appendix C Invention Evaluation Criteria 221 Appendix D Risk/Reward Ratio Chart 225 Appendix E Simplified Steps: A Quick-Reference Flow Chart of the Invention Commercialization Process 229 Appendix F Disclosure Agreement 232 Resources 235 Government Contacts 235 Government Programs 236 Patent Searching and Patenting 240 Private Organizations 241 Publications for Inventors 245 Research Resources 245 Small Business Resources 249 Special Resources 251 Trade Shows 253 Glossory 255 Patent and New Product Marketing Workbook 267 Index 354 About The Author 361 376 pages, Paperback
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