SMART RETAIL

HAMMOND R.

wydawnictwo: PEARSON ED , rok wydania 2011, wydanie III

cena netto: ~~130.00~~ Twoja cena 123,50 zł + 5% vat - dodaj do koszyka

Practical Winning Ideas and Strategies from the Most Successful Retailers in the World

Table of Contents

Part 1 You

1 Money where your mouth is

2 Rising above the crowd

3 Rolling those snowballs

Part 2 Team

4 What's the Big Idea?

5 How to build great teams

6 How to get people out of bed

7 All we need is a little better everytime

Part 3 Customer

8 How to make more money

9 Great customer service

10 A little stuff about strategy and why it's even worth bothering reading about

11 Promote or die

12 Marketing for real people

13 A brief history of retail

Part 4 Store

14 Discovery

15 The great big theatre of shop

16 Store environment

Epilogue - and we're done?

240 pages, Paperback

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.