Smart Retail
Practical Winning Ideas and Strategies from the Most Successful Retailers in
the World
Table of Contents
Part 1 You
1 Money where your mouth is
2 Rising above the crowd
3 Rolling those snowballs
Part 2 Team
4 What's the Big Idea?
5 How to build great teams
6 How to get people out of bed
7 All we need is a little better everytime
Part 3 Customer
8 How to make more money
9 Great customer service
10 A little stuff about strategy and why it's even worth bothering reading
about
11 Promote or die
12 Marketing for real people
13 A brief history of retail
Part 4 Store
14 Discovery
15 The great big theatre of shop
16 Store environment
Epilogue - and we're done?
240 pages, Paperback