CORPORATE INNOVATION & ENTREPRENEURSHIP MORRIS M.H. COVIN J.G. KURATKO D.F. Księgarnia

CORPORATE INNOVATION & ENTREPRENEURSHIP, 3E, International Edition is a comprehensive, one-of-a-kind text for the emerging business arena of entrepreneurship and innovation.

Built on years of research and experience, this unique text employs a clear and informative how-to approach and features sections and chapters organized according to a summary model of the corporate entrepreneurship process. A professional format and look make the text especially appealing and appropriate for sophisticated readers and experienced business professionals.

This groundbreaking text fulfills a real business need, because many executives consider entrepreneurial behavior a key to sustaining their companies’ competitive advantage, but few possess genuine knowledge of the subject or understand how to apply it. The Third Edition of CORPORATE INNOVATION & ENTREPRENEURSHIP,International Edition provides detailed, actionable answers to the "what," "how," "where," and "who" questions surrounding corporate entrepreneurship in today's dynamic business environment.

Table of Contents

1. The Entrepreneurial Imperative in Established Organizations.
2. How Corporate Entrepreneurship Differs.
3. Capturing the Entrepreneurial Orientation of the Firm.
4. How Entrepreneurship Takes Different Forms.
5. Entrepreneurship in Non-Profit and Government Organizations.
6. Corporate Strategy and Entrepreneurship.
7. Structuring the Company for Entrepreneurship.
8. The People Factor I: Fostering Creativity within Organizations.
9. The People Factor II: Human Resources Management.
10. Building Cultures to Support Entrepreneurship.
11. Designing Entrepreneurial Control Systems.
12. Leading the Entrepreneurial Organization.
13. Forces Working Against Corporate Entrepreneurship.
14. Measuring Entrepreneurial Performance.
15. Sustaining the Entrepreneurial Company in the Twenty-first Century.

512 pages, Paperback

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czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.