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BRILLIANT BUSINESS PLAN WHAT TO KNOW ANS DO TO MAKE THE PERFECT PLANWILLIAMS K.wydawnictwo: PEARSON ED , rok wydania 2010, wydanie Icena netto: Brilliant Business PlanWhat to know and do to make the perfect plan A brilliant business needs a brilliant business plan and this is the book to help you write one. It will take you step by step through the process to help you build a business plan quickly and easily and then use it to build your business. This book introduces the basic concepts of business planning, shows you a swift and smart way to prepare a business plan and reveals how to use a business plan to run your business more effectively. This book is ideal if you need a plan to show your bank manager, small investors and employees, or to use as a chart for steering your business. It contains: - Step-by-step instructions on how to build your brilliant business plan from scratch. - A range of model plans for very different businesses to show you brilliant business planning in action. - Advice on what delights banks and investors, as well as what not to do. Table of Contents
Author acknowledgements Chapter 1: An introduction to writing your Business Plan Chapter 2: Getting started? Chapter 3: Competition; show how you’ll beat them Chapter 4: Harnessing the power of marketing Chapter 5: Making money – the most popular part of the plan! Chapter 6: How you’ll fund your business Chapter 7: The people side of your plan Chapter 8: Protecting what your ideas Chapter 9: How to reduce your plan to two pages; the executive summary Chapter 10: Presenting your Business Plan Chapter 11: Our Business Plan in Action Appendix: Pro-forma business plan 240 pages, Paperback
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