From Brainwave to Business
How to Turn Your Brilliant Idea into a Successful Start-Up
Award-winning entrepreneur, Celia Gates, shows you how to build a
profitable business from your idea, from patenting and prototyping and marketing to sales.
This book offersadvice about business start-ups based on products as well as
services. It takes you through prototyping and protecting your idea, in addition to
covering all the areas you would usually find in a business start-up book, including
raising finance, business planning, sales and marketing etc.
Based on the author’s own experience, it gives a realistic and honest
understanding of the perils of setting up a business, combining practical advice with
stories from the front line.
Table of Contents
Acknowledgements
Foreword
Preface
My story - How it all panned out for me
Introduction - Get set and go!
1. How to generate new ideas
2. What to do with a brilliant brainwave
3. How to develop your brainwave further
4. How to secure your intellectual property
5. Publicly disclosing your brainwaves
6. How to plan your business
7. How to raise funds for your business
8. How to get rich from your ideas
9. How to put your brainwave into production
10. How to generate unlimited profits from sales
11. How to attract more of the 'right' attention by marketing and promoting your
business
12. How to test, measure and continually optimise everything you do
13. What to do if somebody has stolen your idea
14. How to develop your brand and grow your assets
15. How to manage and multiply your success
Useful contacts
Seven reasons why you should thank my granny
Index
192 pages, Paperback