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GET UP TP SPEED WITH ONLINE MARKETINGREED J.wydawnictwo: PEARSON ED , rok wydania 2010, wydanie Icena netto: Get Up To Speed with Online MarketingHow to use websites, blogs, social networking and much more ONLINE MARKETING – CAN YOUR SMALL BUSINESS AFFORD TO BE WITHOUT IT? Traditional advertising doesn’t always work these days – and it’s expensive. People screen out TV ads, magazine ads, and billboards. Instead they’re spending time on Facebook, watching YouTube, reading and writing blogs, listening to podcasts and flicking through Twitter. As a small business owner, how do you get the word out about your product or service? By going where your market is. And that’s online. This book explains in a straightforward, easy-to-follow style all there is to know about promoting small businesses, online covering all the major online tools available including:
It will show readers how to use each medium to their best effect on a limited marketing budget, if not for free! Table of Contents
Acknowledgements About the author Introduction PART 1 - GET STRATEGIC 1. Online marketing 101 2. Your online marketing plan
PART 2 - GET ONLINE 3. Establish a web presence How to build a website with no technical knowledge 4. Boost your search engine rankings How to increase your visibility on Google 5. Engage with email How to build an email list without annoying people
PART 3 - GET CREATIVE 6. Build a blog How to build trust, reputation and traffic 7. Podcast for profit How to attract an audience of loyal listeners 8. Lights, camera, action! How to produce online video on a budget 9. Show, don’t tell How to showcase your business on photo-sharing sites
PART 4 - GET OUT THERE 10. Build a community How to choose and use social networks 11. Find fans on Facebook How to harness the world’s largest network 12. Create credibility on LinkedIn How to take your business networking online 13. Tap into Twitter How to use the power of the real-time web to build a following 14. Jack into the Matrix How to make real money in virtual worlds 15. Pass it on How to be discovered on social bookmarking sites PART 5 - GET HELP 16. Do you need a consultant? How to find someone to help you achieve your vision An A-Z of online marketing
Index 264 pages, Paperback
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