The Optimization Edge:

Reinventing Decision Making to Maximize All Your Company's Assets

In these challenging economic times, more and more companies have turned to “cut-back management” to ensure their survival. But how do some manage to outshine their competitors—and even grow—during downturns? How does Google outsearch the other search engines? How does McDonald’s McClobber the competition? More important, how can you increase your company’s profits without downsizing?

The answer is Asset Optimization.

This groundbreaking approach to decision making utilizes the latest advances in mathematics and computer software.

Optimization expert Steve Sashihara shows you how to squeeze every ounce of value from your company, even under “perfect storm” conditions.

You’ll learn how to:

Drive up your company’s value—even in a downturn
Re-allocate your resources—for maximum performance
Streamline your company—and stay ahead of the competition
Optimize your assets—for long-term growth

A proven, practical, and workable alternative to “corporate anorexia,” Optimization is your best option for dealing head-on with marketplace volatility and resource scarcity.

This step-by-step guide offers concrete, ready-to- use tools drawn from decades of superior business practices—the best-kept secrets of global successes such as Amazon, Google, Marriott, McDonald’s, Intel, SAS, and UPS. You’ll learn what Optimization is, what best practices you can immediately put to use, how to use Optimization to speed up and improve decision making, and how to integrate Optimization into your organization’s culture.

If you want to thrive in any economy—and grow your company in the future—forget about downsizing. Get The Optimization Edge.

Table of Contents

Introduction;

Part I: OPTIMIZATION AS A COMPETITIVE ADVANTAGE;

Chapter 1. The Winners and the Also-Rans;

Chapter 2. Optimization: From Cave to Cubicle;

Chapter 3. Optimization in Action;

Part II: PUTTING OPTIMIZATION TO WORK;

Chapter 4. Optimization: Promise and Reality;

Chapter 5. Ready, Set, Optimize;

Chapter 6. Ready, Set, Execute;

Part III: THE OPTIMIZED WORLD OF TOMORROW;

Chapter 7. The Challenges Ahead ;

Appendixes; Index

288 pages, Hardcover

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.

THE OPTIMIZATION EDGE: REINVENTING DECISION MAKING TO MAXIMIZE

SASHIHARA S. / ALL YOUR COMPANY'S ASSETS

The Optimization Edge:

Reinventing Decision Making to Maximize All Your Company's Assets