The Optimization Edge:
Reinventing Decision Making to Maximize All Your
Company's Assets
In these challenging economic times, more and more companies have turned to “cut-back
management” to ensure their survival. But how do some manage to outshine their
competitors—and even grow—during downturns? How does Google outsearch the other search
engines? How does McDonald’s McClobber the competition? More important, how can you
increase your company’s profits without downsizing?
The answer is Asset Optimization.
This groundbreaking approach to decision making utilizes the latest advances in
mathematics and computer software.
Optimization expert Steve Sashihara shows you how to squeeze every ounce
of value from your company, even under “perfect storm” conditions.
You’ll learn how to:
- Drive up your company’s value—even in a downturn
- Re-allocate your resources—for maximum performance
- Streamline your company—and stay ahead of the competition
- Optimize your assets—for long-term growth
A proven, practical, and workable alternative to “corporate anorexia,” Optimization
is your best option for dealing head-on with marketplace volatility and resource scarcity.
This step-by-step guide offers concrete, ready-to- use tools drawn from decades of
superior business practices—the best-kept secrets of global successes such as Amazon,
Google, Marriott, McDonald’s, Intel, SAS, and UPS. You’ll learn what Optimization is,
what best practices you can immediately put to use, how to use Optimization to speed up
and improve decision making, and how to integrate Optimization into your organization’s
culture.
If you want to thrive in any economy—and grow your company in the
future—forget about downsizing. Get The Optimization Edge.
Table of Contents
Introduction;
Part I: OPTIMIZATION AS A COMPETITIVE ADVANTAGE;
Chapter 1. The Winners and the Also-Rans;
Chapter 2. Optimization: From Cave to Cubicle;
Chapter 3. Optimization in Action;
Part II: PUTTING OPTIMIZATION TO WORK;
Chapter 4. Optimization: Promise and Reality;
Chapter 5. Ready, Set, Optimize;
Chapter 6. Ready, Set, Execute;
Part III: THE OPTIMIZED WORLD OF TOMORROW;
Chapter 7. The Challenges Ahead ;
Appendixes; Index
288 pages, Hardcover