CURATION NATION: HOW TO WIN IN A WORLD WHERE CONSUMERS ARE CREATORS ROSENBAUM S. Księgarnia

Let’s face it, we’re drowning in data. Our inboxes are flooded with spam, we have too many “friends” on Facebook, and our Twitter accounts have become downright unmanageable. Creating content is easy; finding what matters is hard.

Fortunately, there is a new magic that makes the Web work. It’s called curation, and it enables people to sort through the digital excess and find what’s relevant.

In Curation Nation, Steven Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future.

Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web’s breadth and depth and provides a measure of human sorting and filtering that search engines simply can’t achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise.

In Curation Nation, Rosenbaum “curates the curators” by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This groundbreaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web.

As the sheer volume of digital information in the world increases, the demand for quality and context becomes more urgent. Curation will soon be a part of your business and your digital world.

Understand it now, join in early, and reap the many benefits Curation Nation has to offer.

Table of Contents

Introduction: The Emergency of "Everyone Editorial";

Chapter 1: What is Curation?;

Chapter 2: Big Time Curators - future content tools, and the world they're building;

Chapter 3: The Pro-sumer;

Chapter 4: Consumer Conversations and Curation;

Chapter 5: Curation and Finance;

Chapter 6: Web Platforms embrace curation;

Chapter 7: Magazines and Curation;

Chapter 8: Brands-Curating your consumer;

Chapter 9: Content Entrepreneurs - The New Curation Class;

Chapter 10: Tools and Techniques - YouTube, Ning, etc. Is free best?;

Chapter 11: Advertising - Can Curation Make Money?;

Chapter 12: Curated (and gated) communities - Will people pay to play?;

Chapter 13: Privacy - Can Curation and privacy live in harmony?;

Chapter 14: Winner and Losers - A crystal ball;

304 pages,Hardcover

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.