“Web 3.0” is already here. Is your
nonprofit ready? With Social Media for Social Good, it will be . . . even if you’re so
behind that you’re not sure what “Web 3.0” means.
As a nonprofit, you’re most likely used to working
at a disadvantage. Recent economic factors have required many organizations to slash
budgets, implement staff cuts, and depend upon volunteers or already overworked nonprofit
staff to manage their social media and mobile technology campaigns.
Luckily, the dedication of your staff and
volunteers, when combined with the wisdom presented in this book, is all that your
nonprofit needs to harness the power of social media. Give your team a wealth of Web
wisdom to match its passion, and you’ll quickly discover that the playing field suddenly
seems a whole lot more even and that social media success lies literally at your
fingertips.
Enter Heather Mansfield. When it comes to nonprofit
communications, she is the social media expert. Nonprofits and social media are her
passions, and she loves to make them work together. That’s why communications staff at
organizations like the National Wildlife Federation, the National Peace Corps Association,
Safe Kids, TechSoup.org, and Operation Homefront, to name a few, are among her devoted
fans. What Mansfield has taught them, you’ll learn in Social Media for Social
Good—from basic best practices to advanced strategies that are guaranteed to keep your
supporters engaged and growing in numbers.
Learn how to:
- Inspire fans, followers, and friends to
transition from passive interest to active involvement in supporting your mission
- Implement an integrated communications and
fundraising strategy that maximizes the ROI of your nonprofit’s website and blog,
e-newsletter, social networking communities, video and digital photography libraries, and
mobile technology campaigns
- Understand and navigate legal and privacy
issues
- Use social media and mobile technology to
nurture current donors—and build your list of new donors
- Track and report the effectiveness of your
efforts
Imagine the kind of nonprofit communications and
fundraising success your organization could achieve if only you had the resources. Social
Media for Social Good gives you the tools to stop imagining—and start doing.
Heather Mansfield is the creator
and principal blogger at Nonprofit Tech 2.0 (www.nonprofitorgsblog.org) and its many
related resources about social media and mobile technology. She has more than 500,000
online followers, fans, and friends on Twitter, Facebook, LinkedIn, Flickr, YouTube, and
Foursquare, and has presented more than 500 social media webinars and training to
nonprofits worldwide.
256 pages , Hardcover