Steve Jobs did it at Apple.
Indra Nooyi did it at Pepsi. Alan Mulally did it at Ford Motor Company.
What did these business leaders do
exactly?
They brought very real, positive change to
their organizations by using their unique CEO brand. Now, executive coach Suzanne Bates
explains how you can exert the same kind of influence at your company.
Discover Your CEO Brand provides the insight,
knowledge, and tools you need to discover your own personal CEO style and then develop it
into a powerful presence that extends beyond your typical spheres of influence. Bates
walks you through the process step by step, teaching you ways to increase your visibility
and influence by combining traditional self-branding vehicles like PR and face-to-face
networking with new social-media platforms, including Facebook, Twitter, and blogs.
No two sets of values, principles, vision, and
skills—the foundation of every successful CEO brand—are alike. Whether you’re a CEO,
team leader, or entrepreneur, you need to discover who you are as a leader, what you
believe, and how that defines you. It’s not as apparent as you may think. Applying her
years of expertise, Bates takes you deep below the surface to find the powerful leadership
brand inside you, so you can:
- Connect with key audiences
- Elevate your leader profile
- Attract and retain the best talent
- Create business opportunities
- Shape a high-performance culture
- Drive long-term value within your company
It’s not about crafting a leadership style out of
thin air in order to influence people and “get ahead.” It’s about discovering your
own personal leadership style. It’s about connecting with others authentically. It’s
about instituting change that benefits the company and the people in it.
You’re about to head down a road to dramatically
improving your organization, your career, and your life. Take your first steps with
Suzanne Bates and the proven methods she outlines in Discover Your CEO Brand.
Suzanne Bates is an executive
coach, speaker, entrepreneur, and former award-winning television news anchor. President
and CEO of Bates Communications, she helps leaders get business results through better
communication. Bates is the author of Speak Like a CEO and Motivate Like a CEO. Learn more
about the author at www.bates-communications.com.
256 pages, Hardcover