The Social Media
Sales Revolution:
The New Rules
for Finding Customers, Building Relationships, and Closing More Sales Through Online
Networking
Cold-calling is history—your future
is in social media!
The growth of LinkedIn, Twitter, and Facebook have
revolutionized how business is done. Professionals of every type-including your
prospective buyers-are migrating in droves to social media to find solutions. If you want
their business, you have to be there, too.
Traditional sales methods like cold calling
are no longer effective. Social media platforms are now your best tools.
The Social Media Sales Revolution reveals the
enormous opportunities now available for developing relationships and gaining new
customers by leveraging the power of social media marketing. It provides a groundbreaking
method for dominating markets by using the Internet to reverse the client acquisition
process: instead of outbound marketing to generate leads, the entire process will
“flip” to one of inbound attraction. You'll Learn how to:
- Present yourself to the business community
online
- Build a significant online footprint
- Approach “e-prospects”
- Generate qualified leads through e-referrals
- Close more sales in the new world of social
networking
Providing you with an early edge on the competition
The Social Media Sales Revolution offers the techniques you need today to dominate the
marketplace tomorrow.
Table of Contents
Preface ix
Acknowledgments xv
Chapter 1 Game Changers
The Six Rules of the Social Media Sales Revolution 1
Chapter 2 Lock in Sales with Linkedin
The Gold Standard of Business Social Networking
Sites 23
Chapter 3 How to Get Results with Twitter
Tapping into Global Conversations 53
Chapter 4 The role of Facebook in Business
Development
This Time, It's Personal 77
Chapter 5 Blogging is Easier Than You Think
It's Also Worth the Effort 97
Chapter 6 Attracting Attention to Your
Online Presence
How to Be a Magnet 123
Chapter 7 How to Communicate with Prospects
Online and Offline
Netiquette for Salespeople 143
Chapter 8 Effective Time Management
Integrating Social Media Habits into Your Day 171
Chapter 9 Adjusting Your Schedule
A Blueprint for Your Daily Routine 193
Chapter 10 The Future of Selling
Join the Revolution 215
Conclusion 229
Index 235
256 stron, Hardcover