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THE AMA HANDBOOK OF BUSINESS DOCUMENTS


WILSPN K. WAUSON J.

wydawnictwo: AMACOM , rok wydania 2011, wydanie I

cena netto: 111.00 Twoja cena  105,45 zł + 5% vat - dodaj do koszyka

The AMA Handbook of Business Documents:

Guidelines and Sample Documents That Make Business Writing Easy


Your company’s identity, products, services, and strengths are all represented by its written communications. From business plans and sales presentations to newsletters and e-mail marketing, the way the company comes across on a page or screen can make the difference between big success and big trouble.

The AMA Handbook of Business Documents takes the guesswork out of preparing firstclass written pieces of every type.

Packed with dozens of sample documents and practical tips, this handy guide is everything you need to create:

Proposals
• Memos
• E-mails
• Press releases
• Collection letters
• Speeches
• Technical, research and lab reports
• Sales letters
• Policies and procedures
• Warning letters
• Announcements
• And much more

Suited equally to executives, entrepreneurs, managers, and administrative staff—anyone charged with putting a business’s intentions into words—The AMA Handbook of Business Documents is a versatile, powerful, and indispensable toolbox.


Table of Contents

INTRODUCTION vii

ACKNOWLEDGMENTS ix

SAMPLE BUSINESS DOCUMENTS

Abstracts, 1

Acceptance Letter, 3

Acknowledgment Letter, 5

Adjustment Letter, 7

Announcement Letter, 9

Annual Report, 11

Application Letter, 18

Brochures, 20

Business Letter, 25

Business Letter Writing Style, 28

Business Letter Format, 28

Business Plan, 33

Collection Letter, 42

Commendation Letter, 44

Complaint Letter, 46

Cover Letters, 48

Directives, 50

Email, 52

Endorsement Letter, 54

Forms, 57

Fund-Raising Letter, 60

Grant Proposals, 62

Instructions, 70

Introductions, 72

Inquiry Letter, 74

Job Descriptions, 77

Job Offer Letter, 79

Meeting Agenda, 81

Meeting Minutes, 82

Corporate Minutes, 82

Corporate Resolutions, 83

Memorandum, 85

Mission Statements, 86 Newsletters, 87

Newsletter Articles, 90

Notices, 91

Permission Letter, 95

Policies, Rules, or Guidelines, 98

PowerPoint Presentations, 100

Planning a Presentation, 102

Press Releases, 105

Procedures, 107

Progress Reports, 110

Proposals, 114

Questionnaires and Surveys, 125

Reference Letters, 129

Refusal Letter, 131

Reports, 133

Memorandum Report, 133

Letter Report, 133

Short Report, 133

Formal Report, 134

Request Letters, 145

Research Report, 147

Resignation Letter, 150

Résumés, 152

Sales Letters, 156

Seasonal Correspondence, 160

Specifications, 162

Speeches and Oral Presentations, 166

Summaries, 172

Termination of Employment Letter, 176

Training Manual, 178

Trip Report, 192

User Guide, 193

Warning Letter, 200

Web Sites, 202

White Papers, 205


224 pages, Paperback

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