WINNING AT INNOVATION THE A-TO-F MODEL TRIAS DE BES F. KOTLER P. Księgarnia

Innovate or Die!

Companies that cannot innovate and develop new products, strategies and technologies to keep ahead in today's fastpaced market will not succeed. Winning at Innovation presents a groundbreaking new model for successful marketing advancement from two world-leading experts in marketing and innovation, Fernando Trías de Bes and Philip Kotler.

Innovation is a responsibility normally assigned to R&D departments but this is not enough.

Companies need a systematic framework so innovation can occur at any level of the organization. The A-F Model is a step-by-step process for developing a successful culture of innovation, bringing together the different individuals and groups across the organization for ideas to be created, developed and implemented. Offering flexibility, the model allows a back and forth flow of ideas and creativity to adapt to changing circumstances. Using this model, companies can learn how to make their innovation processes more effective, more sustainable, and more successful.

Innovation must be a priority for organizations who want to be ready to grow and develop in post-recession economies. Trías de Bes and Kotler present a unique model for innovation for all companies that want to succeed in the global field.

Table of Contents

Introduction
Entrepreneurial Barriers To Innovation

PART I
Overall Picture Of The A-To-F Model
Activators
Browsers
Creators
Developers
Executors
Facilitators
The Advantages Of Designing Innovation Processes With The A-To-F Model
Annex I - Examples Of Processes Design Using The A-To-F Model
Annex II - Detail Of Collaboration Tasks And Examples

PART II
Planning Innovation
Metrics
How To Foster a Creative Culture
Incentive And Rewards

288 pages, Hardcover

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.