This guide to business ethics provides key terms and concepts related to
business ethics in a short, easy-to-use format. 
It provides objective coverage of theories, corporate social responsibility,
human resources issues, consumer protection, and ethical issues in marketing and
advertising. It is an ideal supplement for business ethics courses or as a reference for
students and practitioners who would like to learn more about the basics of business
ethics.
Table Of Contents
Part I: What is Business Ethics?     
Business Ethics     
Part II: Ethics and the Individual     
Human Nature     
Human Rights     
Trust     
Integrity     
Ethical Decision Making     
Part III: Theories of Ethics     
Theories of Ethics: Overview     
Virtue Ethics     
Rationality     
Utilitarianism     
Communitarianism     
Social Ethics     
Normative Ethics     
Pluralism     
Reciprocity     
Ethics of Care     
Part IV: Ethics of Management and Business     
Ethics of Management     
International Business Ethics     
Strategy and Ethics     
Corporate Governance     
Stakeholder Theory     
Ethics of Finance     
Pricing, Ethical Issues in     
Corporate Citizenship     
Sustainability     
Corporate Social Responsibility and Corporate Social Performance (CSP)    
Part V: Employee and Human Resources Issues     
Employee Protection and Workplace Safety Legislation     
Employee Rights Movement     
Equal Opportunity     
Affirmative Action    
Part VI: Consumer Issues     
Consumer Rights (to safety, to be informed, to be heard)     
Consumer Protection Legislation     
Consumer Activism     
Consumer Fraud     
Part VII: Ethics of Advertising, Marketing, and PR     
Ethics of Marketing     
Advertising Ethics     
Public Relations Ethics  
Appendix A: Problematic Practices     
Appendix B: Business Ethics Organizations     
Appendix C: Business Ethics Periodicals
408 pages, Paperback
Księgarnia nie działa. Nie odpowiadamy na pytania i nie realizujemy zamówien. Do odwolania !.