SAGE BRIEF GUIDE TO BUSINESS ETHICS SAGE PUBLICATIONS Księgarnia

This guide to business ethics provides key terms and concepts related to business ethics in a short, easy-to-use format.

It provides objective coverage of theories, corporate social responsibility, human resources issues, consumer protection, and ethical issues in marketing and advertising. It is an ideal supplement for business ethics courses or as a reference for students and practitioners who would like to learn more about the basics of business ethics.

Table Of Contents

Part I: What is Business Ethics?
Business Ethics

Part II: Ethics and the Individual
Human Nature
Human Rights
Trust
Integrity
Ethical Decision Making

Part III: Theories of Ethics
Theories of Ethics: Overview
Virtue Ethics
Rationality
Utilitarianism
Communitarianism
Social Ethics
Normative Ethics
Pluralism
Reciprocity
Ethics of Care

Part IV: Ethics of Management and Business
Ethics of Management
International Business Ethics
Strategy and Ethics
Corporate Governance
Stakeholder Theory
Ethics of Finance
Pricing, Ethical Issues in
Corporate Citizenship
Sustainability
Corporate Social Responsibility and Corporate Social Performance (CSP)

Part V: Employee and Human Resources Issues
Employee Protection and Workplace Safety Legislation
Employee Rights Movement
Equal Opportunity
Affirmative Action

Part VI: Consumer Issues
Consumer Rights (to safety, to be informed, to be heard)
Consumer Protection Legislation
Consumer Activism
Consumer Fraud

Part VII: Ethics of Advertising, Marketing, and PR
Ethics of Marketing
Advertising Ethics
Public Relations Ethics

Appendix A: Problematic Practices
Appendix B: Business Ethics Organizations
Appendix C: Business Ethics Periodicals

408 pages, Paperback

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.