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CONCEPTS IN STRATEGIC MANAGEMENT AND BUSINESS POLICY


WHEELEN T. HUNGER J.

wydawnictwo: PEARSON , rok wydania 2011, wydanie XIII

cena netto: 349.60 Twoja cena  332,12 zł + 5% vat - dodaj do koszyka

Concepts in Strategic Management and Business Policy

Toward Global Sustainability: International Version


This text equips readers with the strategic concepts they will need to know as we face the future consequences such as climate change, global warming and energy availability.


Table of Contents

PART ONE Introduction to Strategic Management and Business Policy

CHAPTER 1 Basic Concepts of Strategic Management

CHAPTER 2 Corporate Governance

CHAPTER 3 Social Responsibility and Ethics in Strategic Management

PART TWO Scanning the Environment

CHAPTER 4 Environmental Scanning and Industry Analysis

CHAPTER 5 Internal Scanning: Organizational Analysis

PART THREE Strategy Formulation

CHAPTER 6 Strategy Formulation: Situation Analysis and Business Strategy

CHAPTER 7 Strategy Formulation: Corporate Strategy

CHAPTER 8 Strategy Formulation: Functional Strategy and Strategic Choice

PART FOUR Strategy Implementation and Control

CHAPTER 9 Strategy Implementation: Organizing for Action

CHAPTER 10 Strategy Implementation: Staffing and Directing

CHAPTER 11 Evaluation and Control

PART FIVE Introduction to Case Analysis

CHAPTER 12 Suggestions for Case Analysis

PART SIX WEB CHAPTERS Other Strategic Issues

WEB CHAPTER A Strategic Issues in Managing Technology & Innovation

WEB CHAPTER B Strategic Issues in Entrepreneurial Ventures & Small Businesses

WEB CHAPTER C Strategic Issues in Not-For-Profit Organizations

GLOSSARY

NAME INDEX

SUBJECT INDEX


440 pages, Paperback

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