FUNDAMENTALS OF STRATEGY

JOHNSON G. SCHOLES K. WHITTINGTON R.

wydawnictwo: PEARSON , rok wydania 2011, wydanie II

cena netto: ~~305.00~~ Twoja cena 289,75 zł + 5% vat - dodaj do koszyka

Fundamentals of Strategyis a concise version of the market-leading text Exploring Strategy.

It has been developed for students on short courses in strategy – for example, doing an initial course at undergraduate, postgraduate or post-experience level, or studying strategy as part of a wider degree in the arts, sciences or engineering.

The book comprises 10 chapters, and focuses on the analysis and formulation of strategy.

Table of Contents

1 Introducing strategy

2 The environment

3 Strategic capabilities

4 Strategic purpose

5 Business strategy

6 Corporate strategy and diversification

7 International strategy

8 Innovation strategies

9 Mergers, acquisitions and alliances

10 Strategy in action

Appendices

Glossary

Index

304 pages, Paperback

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