STRATEGIC MANAGEMENT LYNCH R. Księgarnia

Strategic Management is one of the world’s leading strategy textbooks.

It covers all the major topics, particularly from a global perspective. It delivers comprehensive coverage of all the main elements of the subject in an easy-to-read style with extensive examples and a range of free support material that will help you learn actively and effectively.

Richard Lynch is Emeritus Professor of Strategic Management at Middlesex University, London. He is an active researcher, lecturer and consultant, particularly in the area of global strategy.

Table of Contents

Part 1 INTRODUCTION

1 Strategic management

2 A review of theory and practice

Part 2 STRATEGIC ANALYSIS AND PURPOSE

3 Analysing the strategic environment

4 Analysing resources and capabilities

5 Strategy dynamics

6 Prescriptive purpose delivered through mission, objectives and ethics

7 Purpose emerging from knowledge, technology and innovation

Part 3 DEVELOPING THE STRATEGY

8 Developing business level strategy options

9 Developing corporate level strategy options

10 Strategy evaluation and development: the prescriptive process

11 Finding the strategic route forward: emergent and prescriptive approaches

12 Organisational structure, style and people issues

Part 4 THE IMPLEMENTATION PROCESS

13 Implementing and controlling the strategic plan

14 Developing and implementing customer-driven strategy

15 Managing strategic change

Part 5 DIFFERENT STRATEGY CONTEXTS AND BUILDING A COHESIVE STRATEGY

16 Strategic leadership

17 Entrepreneurial strategy

18 Government, public sector and not-for-profit strategies

19 International expansion and globalisation strategies

20 Building a cohesive corporate strategy

Part 6 CASE STUDIES

Case study 1 Competing against the budget airlines

Case study 2 World market for beer: what now for SAB Miller?

Case study 3 Heineken's global strategy?

Case study 4 Global automotive vehicles

Case study 5 Tata Motors goes global

Case study 6 Toyota competes with Volkswagen for world leadership

Case study 7 What can companies learn from ‘Chainsaw Al’?

Case study 8 Solving Sony's problems

Case study 9 Thinking outside the box at IBM

Case study 10 Emergent strategy: competition and innovation in the world PC market

Case study 11 Public sector strategy: how Galileo ended up in trouble

Case study 12 Emergent strategy: who will topple Apple’s iPod?

Glossary

880 pages, Paperback

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