FT GUIDE TO BUSINESS START UP 2012 WILLIAMS S. Księgarnia

If you’re looking to start your own business, then make sure you have a copy of The Financial Times Guide to Business Start Up 2012 on your shelf.

This is the most up-to-date resource and reference for anybody serious about making their business a successful one.

The Financial Times Guide to Business Start Up 2012, is the most authoritative and credible small business and start-up guide covering everything you need to know, taking you quickly and simply through finance, tax and law, recruiting, premises, marketing, sales, pricing, people management and everything else an entrepreneur has to tackle to succeed.

Table of Contents

Acknowledgements

Update for the Financial Times Guide to Business Start Up

1. You and your ideas

2. Who will buy?

3. A spot of coaching

4. Your business identity

5. Are you sure?

6. The business plan

7. Timing the jump

8. Less than 100 per cent

9. Off the peg

10. Franchises

11. Beating the pirates

12. The right name

13. Getting the message across

14. Getting new customers

15. Building customer relationships

16. How to set a price

17. Choosing your workplace

18. Information technology - and other equipment

19. Professional back-up

20. Getting the right staff

21. Your rights and duties as an employer

22. Insurance

23. Forecasting

24. Raising the money

25. Staying afloat

26. Moving ahead

27. Not waving but drowning

28. Keeping the record straight

29. Tax

30. VAT

31. Pensions and retirement

References

Index

472 pages, Paperback

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.