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THE MOBILE MBA: 112 SKILS TO TAKE YOU FURTHER FASTEROWEN J.wydawnictwo: PEARSON , rok wydania 2011, wydanie Icena netto: The Mobile MBA delivers all the knowledge you need to fast track your career – this is your portable business coach, explaining MBA skills, models and applications and showing you how to put the grand theory and big talk into practice. Packaged with 11 Skill-Pills, one for each chapter of the book, these can be downloaded to your smart phone, tablet or computer so you can get access to up-to-date advice on the move so you can apply your new skills where and when you need them. Table of Contents
Introduction 1. The world of strategy 1.1 The nature of strategy 1.2 Dealing with strategy 1.3 Applying strategy to your area 1.4 Four pillars of strategy 1.5 Strategy and the art of unfair competition 1.6 Portfolio strategy 1.7 Creating a vision for your firm and your team 1.8 Mergers and acquisitions 1.9 How to be innovative 1.10 The language of strategy 1.11 Business start-ups 2. Marketing and sales Introduction 2.1 The nature of marketing 2.2 The advertising brief 2.3 How to be an advertising expert 2.4 The marketing brief 2.5 Market segmentation 2.6 How to price 2.7 Market research 2.8 Competitive and market intelligence 2.9 What people buy and why 2.10 How to sell – to be imported: persuasive conversations? 2.11 How not to sell 3. Finance and accounting Introduction 3.1 Maths for managers 3.2 Surviving spreadsheets 3.3 The financial structure of the firm 3.4 Models of business 3.5 Financial accounting 3.6 How to use the Capital Asset Pricing Model 3.7 Assessing investments in practice 3.8 Negotiating your budget 3.9 Managing your budget 3.10 Overseeing budgets 3.11 The balanced scorecard 3.12 The nature of costs: cash versus accruals 3.13 The nature of costs: fixed versus variable 3.14 Cutting costs: methods change 3.15 Cutting costs: slash and burn 3.16 Cutting costs: smoke and mirrors 4. Human capital Introduction 4.1 Dealing with HR professionals 4.2 HR strategy and minimising the cost of production 4.3 HR strategy and the quality of production 4.4 HR strategy: enabling growth (or decline) 4.5 HR strategy: compensation 4.6 Organisation culture and what you can do about it 4.7 Organisation culture and how to change it 4.8 When to fire someone 4.9 Ethics 5. Operations, technology and change Introduction 5.1 How to start a change effort 5.2 Setting up a project for success 5.3 Managing projects 5.4 The nature of quality 5.5 Applying quality 5.6 Restructuring the organisation 5.7 Reengineering 5.8 Using consultants 5.9 Dealing with the law 6. Lead your team Introduction 6.1 How to take control 6.2 What your team wants from you 6.3 Setting goals 6.4 How to delegate 6.5 How to motivate: the theory 6.6 How to motivate in practice 6.7 Styles of coaching: coaching, counselling or dictating? 6.8 Coaching for managers 6.9 Giving praise 6.10 How to criticise 6.11 Managing MBAs and other professionals 7. Dealing with colleagues Introduction 7.1 Colleagues or competitors? 7.2 Understanding yourself 7.3 Understanding others 7.4 Negotiating judo 7.5 How to disagree 7.6 How to handle exploding head syndrome 7.7 When to fight 8. Managing across the organisation Introduction 8.1 Networks of influence 8.2 Making decisions 8.3 How to influence decisions 8.4 Managing crises 8.5 The art of a good meeting 8.6 Getting your way in meetings 8.7 Crises 8.8 Surviving conferences 8.9 Corporate entertaining 9. Managing yourself Introduction 9.1 Achieving a work-life balance 9.2 Managing time: effectiveness 9.3 Managing time: efficiency 9.4 Managing stress 9.5 How to get up in the morning 9.6 Dealing with adversity 9.7 When to move on 10. The daily skills of management Introduction 10.1 The art of the persuasive conversation 10.2 Listening 10.3 The art of presenting 10.4 How to use PowerPoint 10.5 How to write 10.6 How to read and seeing the invisible 10.7 Communicating: finding the right medium 10.8 Communicating: principles and practice 10.9 Professional guard 10.10 Etiquette 10.11 Dress for success 10.12 The dirty dozen: the language of business 11. Manage your career Introduction 11.1 Paths to power 11.2 Building your career skills 11.3 How to acquire the skills of a leader 11.4 How to get the right boss and the right assignment 11.5 Manage your boss 11.6 How to get promoted 11.7 How not to get promoted 11.8 How to get fired 11.9 &nbbsp; & Ten steps good CV 11.10 What your CV really says about you 11.11 Manage your profile 11.12 What it takes to be a leader Index 200 pages, Paperback
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