For introductory International Business courses with the need for a brief,
accessible text.
This title is a Pearson Global Edition. The Editorial team at Pearson has worked
closely with educators around the world to include content which is especially relevant to
students outside the United States.
A readable, concise, and innovative tour through the study of international
business.
International Business: The Challenges of Globalization presents international
business in a comprehensive yet concise framework with unrivaled clarity. Real-world
examples and engaging features help to bring the concepts to life and make international
business accessible for all students.
The sixth edition captures and explains the influence of the global credit
crisis and recent recession on international business, while also emphasizing its focus on
the crucial role of emerging markets in today’s global marketplace.
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Table of Contents
Part 1: Global Business Environments
Chapter 1. Globalization
Part 2: National Business Environments
Chapter 2. Cross-Cultural Business
Chapter 3. Politics, Law, and Business Ethics
Chapter 4. Economics and Emerging Markets
Part 3: International Trade and Investment
Chapter 5. International Trade
Chapter 6. Business-Government Trade Relations
Chapter 7. Foreign Direct Investment
Chapter 8. Regional Economic Integration
Part 4: The International Financial System
Chapter 9. International Financial Markets
Chapter 10. International Monetary System
Part 5: International Business Management
Chapter 11. International Strategy and Organization
Chapter 12. Analyzing International Opportunities
Chapter 13. Selecting and Managing Entry Modes
Chapter 14. Developing and Marketing Products
Chapter 15. Managing International Operations
Chapter 16. Hiring and Managing Employees
Book with access code