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INTERNATIONAL BUSINESS WITH MYIBLAB GLOBAL EDITIONWILD J. WILD K.wydawnictwo: PEARSON , rok wydania 2011, wydanie VIcena netto: For introductory International Business courses with the need for a brief, accessible text. This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. A readable, concise, and innovative tour through the study of international business. International Business: The Challenges of Globalization presents international business in a comprehensive yet concise framework with unrivaled clarity. Real-world examples and engaging features help to bring the concepts to life and make international business accessible for all students. The sixth edition captures and explains the influence of the global credit crisis and recent recession on international business, while also emphasizing its focus on the crucial role of emerging markets in today’s global marketplace. Accompanied by myIBlab! See the hands in the air, hear the roar of discussion—be a Rock Star in the classroom. myIBlab makes it easier for you to be a Rock Star in the classroom by helping you hold students accountable for class preparation, and getting students engaged in the material through an array of relevant teaching and media resources. Table of Contents
Part 1: Global Business Environments Chapter 1. Globalization Part 2: National Business Environments Chapter 2. Cross-Cultural Business Chapter 3. Politics, Law, and Business Ethics Chapter 4. Economics and Emerging Markets Part 3: International Trade and Investment Chapter 5. International Trade Chapter 6. Business-Government Trade Relations Chapter 7. Foreign Direct Investment Chapter 8. Regional Economic Integration Part 4: The International Financial System Chapter 9. International Financial Markets Chapter 10. International Monetary System Part 5: International Business Management Chapter 11. International Strategy and Organization Chapter 12. Analyzing International Opportunities Chapter 13. Selecting and Managing Entry Modes Chapter 14. Developing and Marketing Products Chapter 15. Managing International Operations Chapter 16. Hiring and Managing Employees Book with access code
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