INTERNATIONAL BUSINESS: THEORY AND PRACTICE MENIPAZ E. MENIPAZ A. Księgarnia

What are the fundamental challenges and emerging trends of International Business today?

What is the impact of corporate social responsibility, and the ever expanding use of digital technology on corporate strategies and executive decisions?

International Business: Theory and Practice addresses these questions by providing the student with a broad overview of the subject, while guiding readers through the practical issues and context of international business with the use of a range of examples, cases and discussion questions drawn from around the world.

Current critical issues in international business are analyzed and explored: corporate social responsibility in an era of unprecedented globalization, the rise of the global entrepreneur and the ‘democratization’ of competition worldwide, as well as applications of technology in a digital economy. This is the perfect introductory text for any undergraduate student in an International Business course.

Table of Contents

PART ONE: INTRODUCTION TO INTERNATIONAL BUSINESS ENVIRONMENT

Global Business in the 21st Century Corporate Citizenship,

Social Responsibility and Ethics

PART TWO: INTERNATIONAL BUSINESS ENVIRONMENT

Cultural Context of International Business Political and Legal Environments of International Business Economic Systems and International Trade

International Trade and Regional Integration International Financial System

PART THREE: INTERNATIONAL TRADE, INVESTMENT AND REGIONAL INTEGRATION

Foreign Direct Investment International Trade,

Investment and Regional Integration The Global Financial System

PART FOUR: INTERNATIONAL BUSINESS STRATEGY

International and Global Strategy Global Alliances Joint Ventures and M&A

PART FIVE: INTERNATIONAL BUSINESS MANAGEMENT

Global Technology Management Global Human Resources Management Global Operations and Supply Chain Management Global Marketing,

Sales and Support International Accounting and Taxation

632 pages, Paperback

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.