Students need to learn two skills in this course: they need to master the
requisite micro theory, and at the same time develop their problem-solving skills.
Microeconomics has become a market leader because Perloff presents theory
in the context of real, data-driven examples, and then develops intuition through his
hallmark Solved Problems.
Students gain a practical perspective, seeing how models connect to real-world
decisions being made in today’s firms and policy debates.
It is easy to encourage students to practice working problems with MyEconLab, the
online homework and tutorial system.MyEconLab includes exercises and Solved
Problems pulled right from the book, as well as Economics Videos featuring ABC News. For
more information visit MyEconLab and Economics Videos.
Table of Contents
Chapter 1: Introduction
Chapter 2: Supply and Demand
Chapter 3: Applying the Supply-and-Demand Model
Chapter 4: Consumer Choice
Chapter 5: Applying Consumer Theory
Chapter 6: Firms and Production
Chapter 7: Costs
Chapter 8: Competitive Firms and Markets
Chapter 9: Applying the Competitive Model
Chapter 10: General Equilibrium and Economic Welfare
Chapter 11: Monopoly
Chapter 12: Pricing and Advertising
Chapter 13: Oligopoly and Monopolistic Competition
Chapter 14: Game Theory
Chapter 15: Factor Markets
Chapter 16: Interest Rates, Investments, and Capital Markets
Chapter 17: Uncertainty
Chapter 18: Externalities, Open-Access, and Public Goods
Chapter 19: Asymmetric Information
Chapter 20: Contracts and Moral Hazards
Book with access code