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FT ESSENTIAL GUIDE TO WRITING A BUSINESS PLAN


EVANS V.

wydawnictwo: PEARSON , rok wydania 2011, wydanie I

cena netto: 126.28 Twoja cena  119,97 zł + 5% vat - dodaj do koszyka

FT Essential Guide to Writing a Business Plan

How to win backing to start up or grow your business


Introduction

Part 1 Preparing your plan

1 Essential preparation

Result

Need

Preparation

Part 2 Writing your plan

2 The business

Background

Business mix by segment

Segmentation in a start-up

3 Market demand

Market size

Market growth

Market demand for a start-up

Market demand risks and opportunities

4 Competition

Your competitors

Competitive intensity

Competition in a start-up

Industry competition risks and opportunities

5 Strategy

Competitive position

Strategy

Strategy in a start-up

Strategic risks and opportunities

6 Resources

Management

Marketing

Operations and capital expenditure

Resource risks and opportunities

7 Financials and forecasts

Historic financials

Market-driven sales forecasts

Competition-driven margin forecasts

Funding the plan

Full financial forecasts

Forecasts in a start-up

Financial risks and opportunities

8 Risk, opportunity and sensitivity

Meet the Suns and Clouds chart

What the Suns and Clouds tell you

Sensitivity testing

9 Conclusion

Conclusion

Executive summary

Investment highlights

Part 3 Reviewing your plan

10 Monitoring and evaluating

Monitoring your plan

Evaluating your plan

Beware these characters!

Postscript: 12 hot potatoes

 

Appendices

Appendix A: Deriving competitive position

Appendix B: Structured interviewing of customers

Index


248 pages, Paperback

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