Sun Tzu and the Art of Business

Six Strategic Principles for Managers

More than two millennia ago the famous Chinese general Sun Tzu wrote the classic work on military strategy, The Art of War. Now, in a new edition of Sun Tzu and the Art of Business, Mark McNeilly shows how Sun Tzu's strategic principles can be applied to twenty-first century business.

Here are two books in one: McNeilly's synthesis of Sun Tzu's ideas into six strategic principles for the business executive, plus the text of Samuel B. Griffith's popular translation of The Art of War. McNeilly explains how to gain market share without inciting competitive retaliation, how to attack competitors' weak points, and how to maximize market information for competitive advantage. He demonstrates the value of speed and preparation in throwing the competition off-balance, employing strategy to beat the competition, and the need for character in leaders. Lastly, McNeilly presents a practical method to put Sun Tzu's principles into practice. By using modern examples throughout the book from Google, Zappos, Amazon, Dyson, Aflac, Singapore Airlines, Best Buy, the NFL, Tata Motors, Starbucks, and many others, he illustrates how, by following the wisdom of history's most respected strategist, executives can avoid the pitfalls of management fads and achieve lasting competitive advantage.

Revised to contain new and more current business examples, including recent situations such as the war on terrorism and the wars in Iraq and Afghanistan
Written in a unique format which distills 6 simple strategies from the original Art of War, using quotations from Sun Tzu, interesting military examples, and up-to-date business examples
Contains a wealth of business examples unparalleled by the competition
Particularly important due to the rise of China as an economic power and the emergence of Chinese ompanies on the worldwide stage
Includes an original translation of &IThe Art of War

Table of Contents

CONTENTS
Introduction
1. Win All Without Fighting: Capturing Your Market Without Destroying It
2. Avoid Strength, Attack Weakness: Striking Where They Least Expect It
3. Deception and Foreknowledge: Maximizing the Power of Market Information
4. Speed and Preparation: Moving Swiftly To Overcome Your Competitors
5. Shape Your Opponent: Employing Strategy To Master the Competition
6. Character-Based Leadership: Providing Effective Leadership in Turbulent Times
7. Putting The Art of Business into Practice
Notes
Suggested Readings
Original Translation by Samuel B. Griffith
Bibliography

288 pages, Paperback

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SUN TZU AND THE ART OF BUSINESS SIX STRATEGIC PRINCIPLES FOR MANAGERS

MCNEILLY M.R.

Sun Tzu and the Art of Business

Six Strategic Principles for Managers