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SILENT SELLING: BEST PRACTICES AND EFFECTIVE STRATEGIES IN VISUALBELL J. TERNUS K. / MERCHANDISINGwydawnictwo: FAIRCHILD BOOKS , rok wydania 2011, wydanie IVcena netto: Silent Selling: Best Practices and Effective Strategies in Visual MerchandisingCapturing the direction and evolution of today's retail industry, Silent Selling: Best Practices and Effective Strategies in Visual Merchandising, 4th Edition is a multi-disciplinary blend of practical activities and creative problem solving that takes readers beyond the basics of virtual merchandising. Readers gain an understanding of expert's recent discoveries and learn valuable techniques while being encouraged to think outside the box using Bell's Look-Compare-Innovate model. With these informational tools, students can learn to create and deliver professional presentations that will facilitate their move from the classroom to the workplace. Judith Bell is the Group Manager of Competitor Insight in Marketing & Guest Insight Center (MAGIC) for Target. In 2006, she was named a "Retail Design Luminary" in the Display and Design Ideas (DDI) magazine Portfolio Awards, and in 1999 she was the recipient of the Visual Industry's prestigious Markopoulos Award, which recognizes individuals for extraordinary achievements and outstanding contributions to the visual merchandising and store design industry. Bell has numbered among the top five industry mentors by DDI since 2001, in addition to being named one of the design industry's most influential people, annually, since 1998. In 2006 she initiated Target's sponsorship of both the Planning and Visual Education (PAVE) International Student Competition in Minneapolis and the Women in Design Awards in New York City. Table of Contents • Part One:PREPARATION FOR VISUAL CREATIVITY 400 pages, Paperback
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