GREEN PRODUCTS PERSPECTIVES ON INNOVATION AND ADOPTION NEIVA DE FIGUEIREDO J. GUILLEN M.F. Księgarnia

Sharing successful examples of sustainable products from around the world, Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of the key factors that influence the adoption of sustainable products.

It examines case studies of green production and consumption from a business perspective—considering both technological and public-policy concerns. The text presents stories of success in green production and explains what made them successful. It includes coverage of:

Sustainable tourism in the Galapagos Islands
The revival of battery-powered electric vehicles in Japan
The transition from oil dependency to sustainability in Denmark
The promise of sugarcane ethanol as a cleaner fuel alternative
Sustainable urban mass transport

Mapping the universe of green products, this book is the result of a joint effort of researchers affiliated with the Joseph H. Lauder Institute of Management & International Studies and the Wharton School at the University of Pennsylvania.

Table of Contents

Mapping the Universe of Green Products; Joao Neiva de Figueiredo, Mauro Guillén, and Xiaoting Zheng

The Need for Sustainable Energy Systems; José Gómez Moreno

The Transition from Oil Dependency to Sustainability in Denmark; José Gómez Moreno

The Revival of Battery-Powered Electric Vehicles in Japan; Jan Zelezny

Sustainable Urban Mass Transport; Farheen Qadir

The Promise of Sugarcane Ethanol as a Cleaner Combustion Engine Fuel; Jeffrey B. Bryant and María Teresa Burbano

The Challenge of Sustainable Tourism; Jessica Webster

Conclusion: Green Product Innovation and Adoption, Joao Neiva de Figueiredo and Mauro Guillén

Bibliography

Appendices:

The Green Products Universe

Essential Readings on Green Products

226 pages, Hardcover

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