Sharing successful examples of sustainable products from around the world,
Green Products: Perspectives on Innovation and Adoption supplies an in-depth analysis of
the key factors that influence the adoption of sustainable products.
It examines case studies of green production and consumption from a business
perspective—considering both technological and public-policy concerns. The text presents
stories of success in green production and explains what made them successful. It includes
coverage of:
- Sustainable tourism in the Galapagos Islands
- The revival of battery-powered electric vehicles in Japan
- The transition from oil dependency to sustainability in Denmark
- The promise of sugarcane ethanol as a cleaner fuel alternative
- Sustainable urban mass transport
Mapping the universe of green products, this book is the result of a joint effort of
researchers affiliated with the Joseph H. Lauder Institute of Management &
International Studies and the Wharton School at the University of Pennsylvania.
Table of Contents
Mapping the Universe of Green Products; Joao Neiva de Figueiredo,
Mauro Guillén, and Xiaoting Zheng
The Need for Sustainable Energy Systems; José Gómez Moreno
The Transition from Oil Dependency to Sustainability in Denmark; José
Gómez Moreno
The Revival of Battery-Powered Electric Vehicles in Japan; Jan
Zelezny
Sustainable Urban Mass Transport; Farheen Qadir
The Promise of Sugarcane Ethanol as a Cleaner Combustion Engine Fuel; Jeffrey
B. Bryant and María Teresa Burbano
The Challenge of Sustainable Tourism; Jessica Webster
Conclusion: Green Product Innovation and Adoption, Joao Neiva de
Figueiredo and Mauro Guillén
Bibliography
Appendices:
The Green Products Universe
Essential Readings on Green Products
226 pages, Hardcover