STRATEGY WINNING IN THE MARKETPLACE THOMPSON, GAMBLE, STRICKLAND Księgarnia

STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages and shorter cases than previous texts by these authors, this new first edition offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this first edition-a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence. Another hallmark of this new product is the package of Thompson/Gamble/Strickland cases and related teaching notes. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. Having written scores of cases themselves and having a combined experience of 70 years teaching this particular course, they are very skilled in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile industries, companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of the latest and best cases flush with valuable teaching points and lessons for students.; Thompson/Gamble/Strickland's Strategy: Winning in the Marketplace is the perfect answer for instructors who are desperately searching for a streamlined text for their course, something shorter that can readily be covered in one semester and that won't overwhelm students.; Thompson/Gamble/Strickland's Strategy: Winning in the Marketplace provides a streamlined presentation of core concepts and analytical techniques; students and professors alike appreciate the succinctness of the material (9 chapters, or approximately 300 pages of chapter concepts).; Excellent cases and superior case notes have long been a hallmark of the Thompson/Gamble/Strickland products. This new work is no exception to that well-established rule. In addition to all-new cases, Strategy: Winning in the Marketplace places an emphasis on shorter cases; most are under 20 pages and many are under 15 pages.; Chapter discussions cut straight to the chase about what students really need to know and understand. However, the authors have been careful to ensure that there's plenty of substance in these discussions and ample rigor to stimulate student learning.; This new work integrates important material on internet business models and strategies throughout; this is because so many companies worldwide have incorporated ebusiness technologies, blurring the distinction between traditional companies and dot-com enterprises. However, the distinctive elements of the strategies of dot-com enterprises are given thorough treatment.; Strategy: Winning inthe Marketplace is pedagogically rich. In addition to short 'strategy-in-action' capsules which bring examples of real-world domestic and international companies into the text discussion, this new work features interesting end-of-chapter exercises which instructors can use as a partial substitute for case assignments. A terrific interior design enhances readability and comprehension and includes more figures and graphics than previous works by these authors.

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