ADVERTISING MEDIA A TO Z SURMANEK J. Księgarnia

THE ADVERTISING PRACTITIONER'S ONE-STOP RESOURCE TO ESSENTIAL MEDIA TERMS, CONCEPTS, STRATEGIES, AND MORE!Advertising Media is today's most comprehensive, easy-to-use reference and resourcce guide for everything having to do with the researching, planning, and buying of advertising media. Far more than just a dictionary of essential terms, this handy book provides fascinating background information, tips and pointers for effective media planning, ross-referencing,

Advertising representatives, and students of marketing and advertising will value this one-of-a-kind book for its complete coverage of :

• Every major term and concept necessary for accurate media planning |

• Listings of related terms to allow further understanding of terms and concepts

• URLs for associated websites

• Mathematical formulas with plain-English explanations I

• Acronyms listed alphabetically by the acronym itself as well as the expanded spelling

The explosion in advertising has led to a similar increase terms and concepts that professionals must know, use Use Advertising Media A to Z as your fingertip reference for this often-confusing, always-changing field and guarantee that you will always know exactly what is being said, what it really means, and how it can boost your media-related knowledge andJim Surmanek has more than three decades of experience in media planning and buying, research, strategic development, and account management and has held executive-level positions with J. Walter Thompson, Ogiivy & Mather, McCann-Erickson, and other global agencies. A popular speaker at advertising associations and universities across the country, Surmanek has written media-related books including Media Planning, Introduction to Advertising Media, and others. His work also appears regularly in a professional trade journals

336 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.