MARKETING WELFARE

RIES A.,TROUT J.

wydawnictwo: MCGRAW-HILL , rok wydania 1986, wydanie I

cena netto: ~~95.00~~ Twoja cena 90,25 zł + 5% vat - dodaj do koszyka

"A business book with a difference: clear-cut advice, sharp writing and a minimum of jargon."Newsweek
"Revolutionary! Surprising!"Business Week
"Chock-a-block with examples of successful and failed marketing campaigns, makes for a very interesting and relevant read."USA Today

Table of Contents
2500 Years of War.
The Principle of Force.
The Superiority of the Defense.
The New Era of Competition.
The Nature of the Battleground.
The Strategic Square.
Principles of Defensive Warfare.
Principles of Offensive Warfare.
Principles of Guerilla Warfare.
The Cola War.
The Beer War.
The Burger War.
The Computer War.
Strategy and Tactics.
The Marketing General.
216 pages

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