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THE ANATOMY OF PERSUASIONAUBUCHON N.wydawnictwo: AMACOM , rok wydania 1997, wydanie Icena netto: Here's a unique, proven, step-by-step, analytical thinking process that you can use to analyze, organize, and present information in a persuasive way and get what you want "A delightful how-to' that reduces the art of persuasion to its understandable and useful elements. Readers will enjoy and benefit from Aubuchon's clear and compelling message. He has summarized very nicely what most of us who have been successful learn in 30 to 40 years!" Richard Heckert, former Chairman, the DuPont Company "Insightful, persuasive, and fun to read. The Anatomy of Persuasion deals with a major stumbling block that keeps many people from being successful. This clearly written and easy-to-read book could be your best investment of the year." Dr. Michael D. Bradley, Professor of Economics, George Washington University, Washington, D.C. "In business, communication skills are important, but persuasion skills are critical, separating those who succeed from those who do not. This book offers a practical method for becoming an effective persuader in a straightforward and logical way. Examples taken from the author's business experience give credence to the necessity of acquiring these skills." Hugh Miller, former Vice Chairman, ICI Americas, Inc. "The Anatomy of Persuasion gives you the basic tools to present and gain acceptance for new ideas the life blood of growth," , I. Lee Holt, Vice President of Human Resources and Communications, Montell Polyofins "Real life examples, well-developed concepts, and hands-on' methodology will bring your ideas to life for others. With Aubuchon's techniques, you will analyze your ideas and communicate their values more effectively. Novice or expert, this enjoyable book will enhance your persuasion skills significantly." Doak 0. Conn, III, President, Job Training Systems, Inc. 'Excellent! A logical and effective thinking system that will enable you to get the results you want in business - and in life!" Tom Simpers, President, Simpers Agency, Nationwide Insurance Company About Authors Nokbert Aubuchon is creator of the unique seminar, The Anatomy of Persuasion. He had a highly successful career at DuPont in sales, advertising, and marketing before he started Aubuchon & Associates. He resides in Kennett Square, Pennsylvania. 192 pages
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