BUILT TO LAST COLLINS J. Księgarnia

Built to Last examines 18 exceptional and long-lasting companies, incl uding General Electric, Boeing, Disney, Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but less successful competitors, in order to discover exactly what has given it the edge o ver its rivals. Companies need two basic things to beat the competition : a guiding philosophy and a challenging mission. Built to Last provi des a blueprint for success for companies around the world, who can le arn how to succeed in a ruthlessly competitive environment. The new c hapter takes a much-needed look at what the future may hold for Intern et companies.

'A fascinating historical study of the factors that made high-octane companies what they are today.' Fortune

'Offers valuable insights about the roots of sustained corporate greatness...the back-to-the-future approach is welcome. Indeed, it is remarkable.'

'It is a fair assumption that as the seminal importance of this book begins to permeate the upper echelons of business and business schools...Collins and Porras will emerge as the gurus to watch over the next decade.'

'It's a very, very good book, and a great lesson for all of us at Starbucks that success is not an entitlement.' Howard Schultz, CEO,

James Collins and Jerry Porras have examined eighteen exceptional and long-lasting companies, including General Electric, Boeing, Disney, Hewlett-Packard and Procter & Gamble, and compared each with one of its closest but less successful competitors, in order to discover just what has given it the edge over its rivals.

What they found out about success and management styles can be learnt and applied by the vast majority of managers at all levels. The new final chapter looks at the implications of the internet - Built to Flip.

354 pages

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