Built to Last examines 18
exceptional and long-lasting companies, incl uding General Electric, Boeing, Disney,
Hewlett-Packard and Proctor & Gamble, and compared each with one of its closest but
less successful competitors, in order to discover exactly what has given it the edge o ver
its rivals. Companies need two basic things to beat the competition : a guiding philosophy
and a challenging mission. Built to Last provi des a blueprint for success for companies
around the world, who can le arn how to succeed in a ruthlessly competitive environment.
The new c hapter takes a much-needed look at what the future may hold for Intern et
companies.
'A fascinating historical
study of the factors that made high-octane companies what they are today.' Fortune
'Offers valuable insights
about the roots of sustained corporate greatness...the back-to-the-future approach is
welcome. Indeed, it is remarkable.'
'It is a fair assumption
that as the seminal importance of this book begins to permeate the upper echelons of
business and business schools...Collins and Porras will emerge as the gurus to watch over
the next decade.'
'It's a very, very good
book, and a great lesson for all of us at Starbucks that success is not an entitlement.'
Howard Schultz, CEO,
James Collins and Jerry
Porras have examined eighteen exceptional and long-lasting companies, including General
Electric, Boeing, Disney, Hewlett-Packard and Procter & Gamble, and compared each with
one of its closest but less successful competitors, in order to discover just what has
given it the edge over its rivals.
What they found out about
success and management styles can be learnt and applied by the vast majority of managers
at all levels. The new final chapter looks at the implications of the internet - Built to
Flip.
354 pages