INNOVATION AND ENTERPRENEURSHIP DRUCKER P. Księgarnia

Innovation and Entrepreneurship

Practical and illuminating
Written by one of the world's leading management gurus
Includes a new preface which relates the book to managers in the '90s

There are already thousands of managers who are avid readers of Peter Drucker's books - this major work will establish many more. Innovation and Entrepreneurship deals with'what, when and why'; with policies and decisions; opportunities and risks, structures and strategies; staffing, compensation and rewards.

In addition to managers in all types of business, lecturers and students of management and business studies will find this a revealing and exciting work. Highly original in approach, it is nevertheless a practical and illuminating study of a major, but hitherto neglected area, crucial for today's world.

This edition includes a new preface which relates the books ? to managers in the 21st century.

On bookshelves crowded with books on management principles and practice and promising success and profit to their purchasers, this book stands head and shoulders above the rest. - The Accountant's Magazine

Table of Contents

The entrepreneurial economy

The practice of innovation

The practice of entrepreneurship

Entrepreneurial strategies

Conclusion:The entrepreneurial society