From the bestselling coauthor of Positioning-essential tactics for success in every
marketing arena
With his 1981 classic, Positioning, Jack Trout (along with coauthor Al Reis) forever
changed the way marketing strategy is done. In the more than two decades since then, he
has remained at the forefront of marketing and strategic thinking. Written in response to
the demands by Trout fans, acolytes, and students worldwide, this book brings together the
key ideas from his substantial body of work in a quick-bite format.
Trout on Strategy:
- Is an ideal introduction to the thinking of one of the century's most influential
marketing innovators
- Explores Trout's major themes, including survival, perception, differentiation, and more
- Connects the dots in his major works and makes his ideas relevant to the biggest issues
facing business today
If You Don't Have the Right Strategy, You're Toast
And when you really need that perfect strategy there's only one place to turn-marketing
strategy guru and bestselling author Jack Trout. For over twenty years, Trout's
trailblazing insights have helped business people around the globe capture mindshare,
conquer markets, and become market leaders. His bestselling books like Positioning, The
New Positioning, Marketing Warfare and The 22 Immutable Laws of Marketing have solidified
his reputation and in a business market where only the strong survive, we need Jack Trout's
wisdom now more than ever. Strategy is all about winning and Jack Trout is all about
strategy. Trout on Strategy presents the latest thinking on the topic:
- Strategy is All About Survival
- Strategy is All About Perceptions
- Strategy is All About Being Different
- Strategy is All About Competition
- Strategy is All About Specialization
- Strategy is All About Simplicity
- Strategy is All About Leadership
- Strategy is All About Reality
Competition is more brutal than ever before and companies aren't just fighting to win,
they are fighting to survive.'Business people in all industries are looking for
proven strategies to capture mindshare and conquer markets.'Time and time again,
they turn to Jack Trout. Trout's experience covers many years and many companies, in many
parts of the world. He is recognized as one of the world's leading marketing strategists.
Trout on Strategy is a one-stop manual of his groundbreaking marketing insights, featuring
his best advice from his many books in the context of what's happening in today's business
environment.
Here's what people market leaders say about Jack Trout:
His strategy of 'better ingredients, better pizza' turned out to be a
better way to position Papa John's Pizza.-John Schnatter, Papa John's Pizza
We spent countless hours and dollars trying to come up with a branding strategy
for our company. Finally we found Jack and he outlined a fabulous strategy in two hours.
Then he helped us implement the strategy and it is working like a charm.-Leslie
Monsky, Decorative Things
After working with Jack in three different categories, it still amazes me how
quickly he provides specific, actionable advice to drive success.-Bob Waldron,
General Mills
Jack's insights are simple and brilliant. Most important, they work as I've
discovered in analyzing tech companies.-Steve Milunovich, Merrill Lynch
We've worked with hundreds of marketing experts" over the years, but
no one comes close to Jack's approach.-Robert Passikoff, Brand Keys, Inc.
He gave us a strategy to use against some very big competitors in a crowded
market.- Sanjeev Gupta, Realization Technologies
If your competition is listening to Jack and you're not, you're in big trouble.
His advice gave us the edge we needed to compete successfully.- Mark Gonsalves,
DirectBuy, Inc.
Jack Trout's ideas provide an uncanny guide to who will succeed and who will
fail.- George James, Private Investor
I worked with Jack on Xerox' positioning 20 years ago. His insights and
foresights have proven remarkable.- Vince Vaccarelli, Xerox Corporation
144 pages hardcover