Transnational Management:
Text and Cases, 4e, by Bartlett/Ghoshal/Birkinshaw, combines text material, Harvard and
London Business School cases, and readings to present the best of current research and
thought on the global business environment. Now in its 4th edition, Julian Birkinshaw
joins Bartlett and Ghoshal, recognized as leading scholars on global strategy and
organization, as a co-author. Transnational Management focuses on management's challenge
associated with developing strategies, designing organizations and managing operations of
companies whose activities stretch across national boundaries. Bartlett, Ghoshal and
Birkinshaw make a distinction between "Transnational Management" and
International or Multinational Management.
FEATURES-
New co-author Julian Birkinshaw of London Business School has thoroughly revised the text
portions of the book giving it a fresh and current perspective, especially in his research
areas- foreign direct investment and global strategy. The revision includes a greater
focus on the internal dynamics of the multinational corporation, particularly in terms of
entrepreneurship and knowledge transfer. A greater sensitivity to issues of culture and
management of MNCs from lesser-developed countries is evident throughout the 4th edition.
The final chapter features a new focus on the issues of renewal and change. A new
introductory section provides readers with a clear roadmap for the structure of the text.
Over 20% of the cases and readings are new or have been updated. Cases on small
international companies as well as service-based companies are included and used to
highlight and define transnational management. Video cases to be used in conjunction with
the videos that accompany the text. Managing Diversity, Total Quality Management, and
Ethics are illustrated through examples, incidents, and debates integrated in the book.
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Table of Contents
CHAPTER 1. Expanding Abroad: Motivations, Means, and Mentalities
Case 1-1 Jollibee Foods corporations: International expansion
Case 1-2 Acer Inc.: Taiwan's Rampaging Dragon
Case 1-3 Icon Medialab
Reading 1-1 The tortuous evolution of the multinational corporation
Reading 1-2 Managing in a borderless world
Reading 1-3 Going global: Lessons from Late Movers
CHAPTER 2. Managing Conflicting Demands: Global Integration, Local Responsiveness, and
Worldwide Learning
Case 2-1 Toys R Us Japan
Case 2-2 Global wine wars
Case 2-3 Hitting the wall: Nike and International Labor Practices
Reading 2-1 Culture and Organization
Reading 2-2 Clusters and the New Economics of Competition
Reading 2-3 The end of corporate imperialism
CHAPTER 3. Developing Strategic Capabilities: Building Layers of Competitive Advantage
Case 3-1 Caterpillar Tractor Co.
Case 3-2 Komatsu, Ltd.
Case 3-3 BskyB
Case 3-4 GE Medical systems
Reading 3-1 The globalization of markets
Reading 3-2 Global Strategy...in a World of Nations? Reading 3-3 Strategies for global
competition
CHAPTER 4. Developing coordination and control: The organizational challenge
Case 4-1 Philips & Matsushita
Case 4-2 Becton Dickinson: Worldwide Blood Collection Team
Case 4-3 Schneider Electric, Global Account Management
Case 4-4 ABB's Relays Business: Building and Managing a Global Matrix
Reading 4-1 Tap your subsidiaries for global reach Reading 4-2 Making global strategies
work
Reading 4-3 Can selling be globalised? The pitfalls of global account management
CHAPTER 5. Creating and Leveraging Knowledge: The Worldwide Learning Challenge
Case 5-1 Procter and Gamble Japan
Case 5-2 McKinsey and Co.: Knowledge and Learning Case 5-3 Skandia AFS
Case 5-4 Meridian Magnesium
Reading 5-1 Unleash innovation in foreign subsidiaries Reading 5-2 Integrating the
Enterprise
Reading 5-3 The knowledge-creating company
CHAPTER 6. Managing across boundaries: The collaborative challenge
Case 6-1 Xerox and Fuji-Xerox
Case 6-2 Renault-Nissan
Case 6-3 Star Alliance
Reading 6-1 The global logic of strategic alliances Reading 6-2 Collaborate with your
competitors - and win!
CHAPTER 7. Building multidimensional capabilities: The management challenge
Case 7-1 BRL Hardy
Case 7-2 Silvio Napoli at Schindler India
Case 7-3 GE Canada: The Energy Management Initiative (A)
Case 7-4 Genzyme
Reading 7-1 Local memoirs of a global manager
Reading 7-2 Subsidiary initiative to develop new markets, SMR
CHAPTER 8. Preparing for the Future: Evolution of the Transnational
Case 8-1 BP
Case 8-2 GE's two-decade transformation: Jack Welch's Leadership
Reading 8-1 The myth of the Global Manager
Reading 8-2 The New Global Game: How Your Company Can Win in the Knowledge Economy
869 pages
