A look at the actual
marketing plans of successful companies and real strategies for creating powerful plans
for your business!
Without a great marketing plan, even the world's best product will sit on the shelves.
Powerhouse Marketing Plans gives you the tools you need to create a dynamic and successful
campaign, showing you how to drive the sales of your products into the stratosphere using
the same proven strategies of well-known companies who've done it right.
Demonstrating how to maximize market research initiatives such as phone surveys,
ethnographic studies, focus groups, online surveys, trade research, and more, Powerhouse
Marketing Plans identifies the common characteristics of the techniques used by leading
companies, including Energizer, L'eggs, Philips, Gel Tech (Zicam), and others.
Featuring real-life marketing plans you can adapt for your own organization, and packed
with fascinating examples and insightful analysis, this is a book that will help you
energize your marketing plans and generate powerhouse profits.
About the Author
Winslow "Bud"
Johnson is President of the Stamford Marketing Group, a consulting firm that specializes
in the development and evaluation of marketing plans and whose clients include Fortune 500
companies such as AT&T, ExxonMobil, Johnson & Johnson, and H.J. Heinz. Mr. Johnson
lives in Stamford, Connecticut.
346 pages