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PUBLICITY AND MEDIA RELATIONS CHECKLISTSYALE D.wydawnictwo: NTC , rok wydania 1995, wydanie Icena netto: 59 Proven Attention, and Maximize Exposure with Every Public Relations and Publicity Contact This concise, easy-to-use compendium of publicity and media relations checklists is an essential tool for newcomers and veterans alike. Every major aspect of the field is covered in a user-friendly format that will be as useful for your first media contact as for your thousandth. From getting started, to creating materials, to withstanding public and legal scrutiny, the checklists put all the tools you'll need right at your fingertips. Checklists are cross referenced so you can be sure you're covering all the bases, from the first step to the final step. An invaluable reference and guide for every publicity, public relations, and media professional, this is a book to buy in twos: one to keep at hand for quick reference, and one to take apart, photocopy, make notes, and use with every publicity effort you launch. About the Author David R. Yale is a publicity and media relations professional who has taught more than 200 courses and seminars on promotion and publicity. His clients have included AT&T, Chase Manhattan Bank. and Canon Computers. Yale is currently Marketing and Creative Director for a large direct marketer of computers, software, and peripherals. Votes of Confidence from Publicity and Media Relations Specialists ''Pubiicity and Media Relations Checklists leads the reader through the crucial process of publicity planning and prioritizing before making contact with the media and provides well-developed :hecklists to help the reader implement and track... an effective publicity program. This book represents an innovative way to methodically garner local national publicity. It is an excellent resource" Marcia Layton 190 pages
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