Internet Marketing in
Hospitality
Barbara Cox, William Koelzer
Description
For Hospitality Marketing
courses.
Internet Marketing in
Hospitality instructs and acts as a resource for effectively using the Internet as a
marketing tool. This comprehensive resource provides principles for website and e-mail
marketing, offers practical examples, and outlines techniques for helping visitors find
and return to a given website.
Features
- Specific to the hospitality
industry. Types of business and types of sites. Provides students with a targeted approach
to using the Internet specifically for the hospitality industry.
- Principles for website and
e-mail marketing e.g. website content, appearance and organization, marketing with e-mail,
e-mail mechanics and writing e-mail. Provides students with tried and true marketing
principles.
- Practical examples. Provides
students with real world examples to help them create and build an Internet presence.
Contents
I. HOSPITALITY ON THE
INTERNET.
1. Hospitality
Industry-Types of Businesses, Types of Sites.
II. CREATING AND BUILDING AN
INTERNET PRESENCE.
2. Standing Out From
the Crowd: Positioning, Audience and Goals.
3. Website Content.
4. Site Appearance and
Organization (AKA "Look n Feel").
5. Online Reservations
and Other Interactive Functions.
III. GETTING FOUND.
6. Portals, Search
Engines, Directories, and Other Places to be Found.
7. Internet
Advertising of Your Website.
8. Promotion (On the
Net and Off) and Print/Media Advertising.
IV. E-MAIL MARKETING.
9. Marketing by
E-Mail.
10. E-Mail Mechanics.
11. Writing E-Mail (With
Sample E-Mail Messages).
V. APPENDICES.
Glossary.
Resources on the Web for
Hospitality Marketing.
322 PAGES