INTERNET MARKETING IN HOSPITALITY COX B., KOELZER W. Księgarnia

Internet Marketing in Hospitality

Barbara Cox, William Koelzer

Description

For Hospitality Marketing courses.

Internet Marketing in Hospitality instructs and acts as a resource for effectively using the Internet as a marketing tool. This comprehensive resource provides principles for website and e-mail marketing, offers practical examples, and outlines techniques for helping visitors find and return to a given website.

Features

Specific to the hospitality industry. Types of business and types of sites. Provides students with a targeted approach to using the Internet specifically for the hospitality industry.
Principles for website and e-mail marketing e.g. website content, appearance and organization, marketing with e-mail, e-mail mechanics and writing e-mail. Provides students with tried and true marketing principles.
Practical examples. Provides students with real world examples to help them create and build an Internet presence.

Contents

I. HOSPITALITY ON THE INTERNET.

1. Hospitality Industry-Types of Businesses, Types of Sites.

II. CREATING AND BUILDING AN INTERNET PRESENCE.

2. Standing Out From the Crowd: Positioning, Audience and Goals.

3. Website Content.

4. Site Appearance and Organization (AKA "Look n Feel").

5. Online Reservations and Other Interactive Functions.

III. GETTING FOUND.

6. Portals, Search Engines, Directories, and Other Places to be Found.

7. Internet Advertising of Your Website.

8. Promotion (On the Net and Off) and Print/Media Advertising.

IV. E-MAIL MARKETING.

9. Marketing by E-Mail.

10. E-Mail Mechanics.

11. Writing E-Mail (With Sample E-Mail Messages).

V. APPENDICES.

Glossary.

Resources on the Web for Hospitality Marketing.

322 PAGES

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.