"Strategies for
e-business" is packed with a treasury of timely and insightful international case
studies, the very best concepts from academics, and powerful prescriptions for practising
managers who wish to navigate the world of e-business, without the hype. This very
readable book is clearly the culmination of years where Jelassi, in particular, has
remained on the forefront of making e-business very relevant to the practising manager,
gleaning deep insights from case research on how firms use e-business to gain competitive
advantage, and his own leading academic research."
Prof. Andrew Boynton, Director of the Executive MBA, IMD Lausanne
Do you want a book that links e-business to overall corporate strategy? That has case
studies that investigate the dot.com phenomenon as well as the 'dot.bomb' disasters?
This important new textbook offers a framework for comprehensive e-business strategy
formulation based on rigorous and time-proven concepts from the field of strategic
management, adapted to the specific context of e-business.
Ideal for MBA students, upper level undergraduates and practitioners, Strategies for
e-Business provides the reader with tools for analysing twenty-eight original case
studies, examining how companies have developed and implemented electronic and mobile
commerce strategies.
The cases are contributed and researched by acknowledged experts and have been chosen to
represent a range of industries including banking, retailing, media, education,
manufacturing and advertising in Europe and beyond.
Tawfik Jelassi is Professor of e-Business and Information Technology at the School of
International Management at Ecole Nationale des Ponts et Chaussees, Paris, France.
Albrecht Enders is an Associate with The Boston Consulting Group, Cologne, Germany
Features
- Comprehensive website at www.booksites.net/Jelassi
*Offers students further material, such as current FT articles which are added each
semester and related weblinks.
* Instructor's can benefit from PowerPoint slides, teaching notes and suggested syllabi
for alternative courses drawn on the authors' experience of teaching the subject to a
range of students in different countries.
- A Detailed study approach
for e-business strategy. Creativity and analytical ability are of fundamental importance
in the strategy formulation process.
- A Comprehensive e-business
strategy framework. This framework serves as a comprehensive basis for e-business
strategy formulation. It is based on rigorous and time-proven concepts from the
field of strategic management, which were adapted to the specific context of e-business.
- An e-business roadmap. Part
3 of the book contains an e-business strategy. It provides an overview of the key
issues in strategic management. At the same time, extensive cross-references to the
more detailed e-business strategy framework allow the reader to obtain more in-depth
information when needed.
- In-depth case studies. The
book contains 28 real-world case studies, which provide in-depth accounts of how companies
in several industries and different countries have developed and implemented electronic
and mobile commerce strategies. All the cases result from first-hand field-based
research, which the case authors have personally conducted, in most cases in cooperation
with executives and top-level managers of the companies involved.
- Broad coverage of the time
horizon covered by the cases. The time period that the cases cover spans from grassroots
of e-commerce (1993-1995), to the rise of the Internet (1996-2000), to the subsequent
burst of the bubble (in 2000), to the current consolidation period (from 2001 to the
present). By doing so, this provides a much broader perspective and thereby offers a more
longitudinal and enriching view of the subject and the way it has evolved over time in
terms of concepts and frameworks, as well as strategies and practices.
Table of Contents
Foreword
Preface
About the authors
Acknowledgments
PART I INTRODUCTION
1. Key terminology and evolution of e-business
2. Building e-business competence through concepts and cases
PART II THE E-BUSINESS STRATEGY FRAMEWORK
Introduction to Part 2
3. The impact of the Internet on the macro-environment and on the industry structure
4. Markets for e-business
5. Value creation in e-business
6. Strategy options for value creation in market spaces
7. Impact of the Internet on the horizontal boundaries of a firm
8. Impact of the Internet on the vertical boundaries of a firm
9. Internal organization of a firm's e-business activities
PART III LESSONS LEARNED
10. A roadmap for e-Business strategy formulation
PART IV CASE STUDIES
Synopses of case studies
1. Establishing a national IT infrastructure: the case of the French videotext system
Minitel
2. Business process redesign at CompuNet: standardizing top-quality service through IT
3. E-Government: the role of information and communication technologies in the
modernization of government
4. The Euro-Arab Management School
5. To be or not to be on the shelf: grocery retailing through the Internet -- Alcampo
(Spain) v. Peapod (USA)
6. Fighting over the Internet: the virtual battle between Amazon.com (USA) and Bol.de
(Germany)
7. Cyber-entrepreneurship: the Nettimarket.com venture in Finland
8. The Tesco.com experience: is success at hand?
9. ChateauOnline
10. Banking on the Internet: the Advance Bank in Germany
11. The Electronic Purse in Portugal: a mere payment system or a socioeconomic revolution?
12. From e-banking to e-business at Nordea (Scandinavia): the world's biggest
clicks-and-mortar bank
13. Ducati Motorcycle (Italy): riding traditional business channels or racing through the
Internet
14. Ducati (Italy) v. Harley-Davidson (USA): innovating business processes and managing
value networks
15. Terra Lycos: creating a global and profitable integrated media company
16. Google.com: the world's number-one Internet search engine
17 DoubleClick, Inc.: a strategic transformation
18. Competing through EDI at Papeteries Brun Passot: making paper passé
19. CitiusNet: the emergence of a global electronic market
20 Business-to-business electronic commerce: Mondus.com -- an e-marketplace for small and
medium-sized enterprises
21. B2B e-marketplace in the automotive industry: Covisint -- a co-opetition gamble?
22 eBay strategy A
23 eBay strategy B
24 eBay international
25 Online file-sharing: the music industry's paradigm shift
26 12Snap (Germany, UK, Italy): from B2C mobile retailing to B2B mobile marketing
27 paybox.net (Germany): a mobile payment service
28 NTT DoCoMo i-mode: value innovation at DoCoMo
Appendix Techologies for electronic and mobile commerce
Reviews
"Strategies for
e-business" is packed with a treasury of timely and insightful international case
studies, the very best concepts from academics, and powerful prescriptions for practising
managers who wish to navigate the world of e-business, without the hype. This very
readable book is clearly the culmination of years where Jelassi, in particular, has
remained on the forefront of making e-business very relevant to the practising manager,
gleaning deep insights from case research on how firms use e-business to gain competitive
advantage, and his own leading academic research."
Prof. Andrew Boynton, Director of the Executive MBA, IMD Lausanne
The practical approach of
this book inspires the reader to create value with e-business. It breaks down the
barriers between conventional business and e-business. The carefully-researched and
well-written case studies vividly demonstrate how to achieve sustainable advantage through
new technologies.
Haider Rashid, Chief Information Officer, ABB Group
"This textbook is a
great resource for everybody who is active in e-business. The comprehensive case studies
outline the new pillars for success: a solid business model and well-founded strategy
adapted to the unique characteristics of the digital world."
Philipp Justus, Managing Director eBay Germany
"The strategic focus of
this book is a unique feature that will be appreciated by final year undergraduates,
postgraduates and practitioners."
Mark Xu, Senior Lecturer, Department of Accounting, Law and Management Science, University
of Portsmouth
"I have used several of
the case studies that Jelassi has produced in my own teaching and find them to be
invaluable...This will become, in my opinion, one of the best textbooks on e-commerce. It
combines case studies with a serious and respected intellectual perspective. I would
definitely adopt it - books like this are rare."
Neil Pollock, Lecturer in e-business, Management School and Economics, The University of
Edinburgh
"Case studies are
central to our e-business strategy module ... I will include the text as part of the
module as soon as it is available."
Simon Snowdon, Lecturer and undergraduate e-Business Programme Director, The University of
Liverpool Management School.
635 pages
