EMERGING MARKETS PACEK N., THORNILEY D. Księgarnia

As growth has slowed in the developed world and the forces that have led to globalisation gather pace, more and more companies are seeking to do business-in emerging markets, which, if you judge the market right and pursue the right strategy, offer enormous opportunities. But many firms stumble when they go into an emerging market and end up disappointed. This book aims to help them to succeed and to identify the markets with potential. It is divided into two parts:

Lessons for business success

Why companies fail

Managing expectations

Market entry preparation

Market research and business intelligence

Assessing political risks

Interpreting economic indicators

Eternal dilemmas

Reaching the local market

Manufacturing in emerging markets

Making acquisitions work

Dealing with corruption and crime

Human resources

Corporate social responsibility

Understanding and coping with crises

The outlook for different markets

The global economy

The business outlook

Russia: a detailed look

Nenad Pacek and Daniel Thorm'ley are regional directors of the Economist Corporate Network, the emerging-markets peer group and advisory service of the Economist Group. Based in Vienna, they work closely with CEOs and regional managers of over 200 companies, including IBM, Procter & Gamble, Du Font, Merck, Kellogg, Dow Chemical and Eli Lilly. In their role of hosting government and business roundtables held by Economist Conferences, they are also in regular contact with government leaders in central and eastern Europe, the Middle East and Africa.

Both are also guest lecturers to business and MBA students: Nenad Pacek at the University of Vienna and ESSEC Business School in France;

Daniel Thorm'ley at the University of Chicago's Graduate School of Business and the University of Oxford's Said Business School.

212 pages

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