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BASIC STATISTICAL IDEAS FOR MANAGERSHILDERBRAND D., OTTO L., GRAY B.wydawnictwo: THOMSON , rok wydania 2005, wydanie IIcena netto: Designed for the one-term MBA or undergraduate introduction to business statistics course, this text places emphasis on data and the common techniques and methods used to analyze them in business. It introduces concepts using practical examples and illustrates them with computer output from MINITAB, Excel, and JMP. The book integrates a business decision-making case into each chapter for motivational and illustration purposes and includes a business case assignment at the end of each chapter. These cases revolve around realistic business settings with realistic data sets that put students in the role of managers who need to make business decisions based on data. Review problems requiring students to use previously learned concepts also appear throughout to promote understanding of the relationships among statistical methods. Benefits: Statistical thinking for decision-making purposes is the primary focus of the text rather than mechanical application of formulas and methods. NEW! 20 percent of the exercises are updated or new. NEW! Additional examples have been added to increase clarity, particularly for p-values and probability concepts. NEW! Statistical Process Control examples are now integrated with the concepts throughout the text. NEW! Excel output has been added to the existing output from other popular packages such as MINITAB and JMP. NEW! Chapter 2 has been expanded with additional coverage of graphics and descriptive statistics. The text is not tied to any particular software. A variety of computer packages are used to analyze data, including Excel, MINITAB, JMP, and others. Difficult concepts are presented with clarity and technical precision. Three full chapters covering regression methods give business students ample exposure to this important, practical topic. Quality and productivity concepts and techniques are integrated throughout the text. NEW! The data analysis and decision-making experience gained from the new in-chapter business case studies and the end-of-chapter business case assignments will help future managers better recognize how to approach professional decision-making situations. These cases were developed by Lawrence Peters and J. Brian Gray. NEW! Chapter Case Introductions, based on the authors' business consulting experiences, provide student motivation by demonstrating the relevance of course material to real world business problems. NEW! Chapter Case Analyses illustrate how to solve real business problems using statistical methods discussed in the current and preceding chapters. NEW! Additional end-of-chapter business cases provide students with interesting, realistic business problems to solve on their own. 766 pages +CD
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