Managers constantly face
uncertainty as they attempt to make decisions in a complex and competitive environment. In
Competitive Intelligence: A Framework for Web-Based Analysis and Decision Making, Conor
Vibert gives the research professional a complete and reliable framework for collecting
and analyzing information that will give managers confidence in any situation. Competitive
Intelligence uniquely introduces the study of organizational theory and strategy into the
competitive intelligence process to improve the effectiveness of competitive intelligence
programs. Using Vibert's research missions, Internet search and analysis tools, and the
analytical framework, researchers will have all they need to run an effective knowledge
management program in an organization.
Benefits:
The Internet offers
limitless resources. But finding them can be a formidable task. This resourceful book
focuses on using the information of the World Wide Web in a structured manner.
Competitive Intelligence: A
Framework for Web-based Analysis and Decision Making helps readers organize online
information around specific theories of organization and economic organization that
address issues faced every day by thousands of online analysts.
Coner Vibert's book focuses
on free, publicly available information sources- not expensive commercial databases.
Vibert explains how analysts
can use the theories and online information sources to explain large-scale organized
behavior.
246 pages