EFFECTIVE ORGANISATIONAL COMMUNICATION BLUNDEL R. Księgarnia

This book is suitable students studying Business Communication modules, within both undergraduate and postgraduate Business degrees, but also as a general resource for all students aiming to improve their ability to communicate within a business context.

Effective Organisational Communication provides an accessible and critical introduction to the nature and development of communication skills within a management context. Clearly written and with a distinctive two-part format, the text offers an overview of the principles of communication before moving to examine the practical aspects.

Features

Broad coverage of international issues, cultural diversity and new technologies
Strong theoretical grounding and recent research findings.
14 case studies and 40 mini-cases set in real-world organisations.
New chapter on organisational feedback mechanisms.
Focused guides to further reading.
A website with additional exercises and tutor support.

Table of Contents

Foreword
Preface
1. Perspectives on Communication
I. PRINCIPLES OF COMMUNICATION
2. Breaking Barriers: Communication in Practice
3. Using Words: Verbal Communication
4. Making Pictures: Non-Verbal Communication
5. Developing Arguments: Persuasive Communication
6. Securing Feedback: Interactive Communication
7. Making Connections: Organisational Communication
II. COMMUNICATING IN PRACTICE
8. Letters, Email and Text Messages
9. Reports, Briefing Papers and Summaries
10. Advertisements, Promotions, News Releases and Exhibitions
11. Interviews, Questioning and Listening
12. Presentations and Audio-Visual Technologies
13. Meetings, Teams and Negotiations
14. Communication in Perspective
Bibliography

Reviews

About the first edition

''What attracts me ... is that as well as dealing with communication skills, it also covers the organisational dimension, aspects of advertising and public relations and new technology. The content is challenging but it is written in an appropriate style to maintain the interest of students.''
Clive Cochrane, Queen's University Belfast'

About the Second edition

''An impressive revision that reflects a strong focus on integrating relevant and up-to-date issues with the study of business communication. I particularly enjoyed the new cases, the critique of outdated intercultural theory and the thought-provoking questions.''
Judith M. Torvik, Telemark University College

354 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.