Elizabeth Hill , Co-editor
of the magazine 'ArtsProfessional' and Director of Arts Intelligence Ltd, Cottenham,
Cambridgeshire, UK.
Terry O'Sullivan , Lecturer in Marketing at the Open University Business School, UK. His
career includes marketing management at Derby Playhouse and York Theatre Royal, as well as
project work for a number of arts and non-profit organizations.
Catherine O'Sullivan , Vice-Principal of Newman College of Higher Education, Birmingham,
UK. Formerly the first Finance Director of the West Yorkshire Playhouse,and has worked for
the Royal Opera House, Phoenix Dance Company and as an arts consultant.
Description
As a comprehensive overview of all aspects of marketing in the sector, Creative Arts
Marketing remains unrivalled, and in addition this edition gives new coverage of- *
Current knowledge and best practice about marketing and advertising through new media *
The impact of Relationship Marketing techniques * A wholly revised and enhanced set of
cases * Entirely revised and updated data on the arts 'industry' Creative Arts Marketing
reflects the diversity of the arts world in its wide ranging analysis of how different
marketing techniques have worked for a diverse range of arts organizations. As such it is
an invaluable text for both students and arts managers
Audience
Professionals and students in arts marketing and management.
Contents
The Evolution and Context of Arts Marketing; Audiences; Marketing Research; Product;
Generating Income; Promotion; Making the Arts Available; Marketing Planning; Managing the
Marketing Function.
359 pages
