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CORPORATE STRATEGY
COLLIS D., MONTGOMERY C. wydawnictwo: MCGRAW-HILL , rok wydania 2004, wydanie II cena netto: 220.00 Twoja cena 209,00 zł + 5% vat - dodaj do koszyka Corporate Strategy by Collis and Montgomery employs a single consistent framework for
the analysis of corporate-level strategy. Based on the latest research in the
resource-based view of the firm and organizational economics, it develops a rigorous
approach to the many important issues surrounding the scope of the firm. Starting from the
analysis of how valuable resources contribute to the competitive advantage of a single
business, the book progresses through the analysis of scale, scope and vertical
integration within an industry, to the treatment of diversification and the management of
multi-business firms. As such, it perfectly complements those required strategy courses
that develop the notions of strategy as the internal consistency and external positioning
of single business firms. This new edition has been completely updated, including a new
chapter on corporate transformation.
Table of Contents
Chapter 1: An Introduction to Corporate Strategy
Appendix A: Past Approaches to Corporate Strategy Chapter
2: Resources and Rents
Appendix B: Business Strategy and Industry Analysis
Chapter 3: Scale and Scope within an Industry
Chapter 4: Diversified Expansion
Chapter 5: Organizational Limits to Firm Scope
Chapter 6: Managing the Multibusiness Corporation
Appendix C: Mechanisms for Achieving Corporate Coherence
Chapter 7: Creating Corporate Advantage
Chapter 8: Corporate Transformation
Chapter 9: Corporate Governance
282 pages
Po otrzymaniu zamówienia poinformujemy, czy wybrany tytuł polskojęzyczny lub
anglojęzyczny jest aktualnie na półce księgarni.
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