The INSEAD-Wharton Alliance combines the insights of two leading global business
schools to examine the forces that are driving firms to globalize, the consequences -
positive and negative - that accompany increasing globalization, and their managerial and
political implications. Written by experts in diverse management disciplines - including
leadership, finance, marketing, and operations management - the book is an important
contribution to contemporary business strategy. In contrast to strident and often heavily
rhetorical debates, this volume focuses on the managerial strategies involved in
globalizing businesses, including leadership, market entry and managing risks. The
non-partisan treatment of the issues will be of interest to managers wrestling with the
many challenges of globalizing, to policy makers interested in whether and how to either
slow or to accelerate the process, and to those in non-governmental organizations
concerned with understanding global business challenges.
First time that world-class experts from the renowned INSEAD-Wharton Alliance combine on
this important contemporary subject
Controversial, central topic for managers as well as business professors and graduate
students
Covers the key debates over globalization in key management fields and also offers
practical angle of what globalizing means for business in practice
Table of Contents
1. Globalization and its challenges Hubert Gatignon and John R. Kimberly; Part I.
Leading the Global Organization: 2. The changing international corporate governance
landscape Mauro F. Guillén and Mary O'Sullivan; 3. Corporate governance and leadership in
a globalizing equity market Michael Useem; 4. Leadership in a global organization: a
cross-cultural perspective Robert J. House, Mansour Javidan and Günter Stahl; 5. The
globalization of business education Arnoud De Meyer, Patrick Harker and Gabriel Hawawini;
Part II. Global Market Participation: 6. Globalization through acquisitions and alliances:
an evolutionary perspective Harbir Singh and Maurizio Zollo; 7. Developing new products
and services for the global market Reinhard Angelmar; 8. Managing brands in global markets
George S. Day and David J. Reibstein; 9. Global marketing of new products Hubert Gatignon
and Christophe Van den Bulte; 10. Global equity capital markets for emerging growth firms:
patterns, drivers, and implications for the globalizing entrepreneur Raphael Amit and
Christoph Zott; Part III. Managing Risk and Uncertainty: 11. Cross-border valuation: the
international cost of equity capital Gordon Bodnar, Bernard Dumas and Richard Marston; 12.
Managing risk in global supply chains Paul R. Kleindorfer and Luk Van Wassenhove; 13.
Global recombination: cross-border technology and innovation management Philip Anderson
and Lori Rosenkopf; 14. From corporate social responsibility to global citizenship Eric W.
Orts; 15. Colliding forces: domestic politics and the global economy Ethan B. Kapstein and
Stephen J. Kobrin; 16. Global implications of information and telecommunication
technologies (ICT) Arnoud De Meyer; Part IV. Implications and Conclusions: 17.
Globalization and its many faces: the case of the health sector Lawton R. Burns, Thomas
D'Aunno and John R. Kimberly; 18. The continuing process of globalizing Hubert Gatignon
and John Kimberly.
450 pages