MARKETING ROI LENSKOLD J. Księgarnia

ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making.

This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.

OWERFUL PROGRAM FOR MAKING EVERY MARKETING DOLLAR COUNT BY ACCURATELY MEASURING ITS IMPACT ON YOUR COMPANY'S BOTTOM LINE

Return on investment (ROI) is today's key business tool for measuring how effectively a company uses its assets-yet few marketing organizations have the capabilities and knowledge to effectively manage their budgets with financial intelligence. Marketing ROI changes that, showing marketing practitioners and corporate executives how to employ marketing ROI processes and tools to quantify their organizations' strategic marketing decisions and maximize the incremental profits generated by each dollar invested in their marketing programs.

The first comprehensive, easy-to-fo How guidebook on using ROI to improve the effectiveness of virtually any marketing program, this results-focused book provides step-by-step guidelines on how your organization can:

For far too long, marketing efforts and expenditures have been seen as a world unto themselves, logically and logistically separate from labor, plant, and other business costs. Marketing ROI presents a program for removing the veil of mystery from marketing efficiency by measuring the validity and success of marketing investments and dramatically improving the ROI for

190 pages

Po otrzymaniu zamówienia poinformujemy,
czy wybrany tytuł polskojęzyczny lub anglojęzyczny jest aktualnie na półce księgarni.